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Factors Affecting Mobile Payment Adoption Intention: An Indian Perspective

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  • Amit Shankar
  • Biplab Datta

Abstract

This study aims to identify the factors affecting mobile payment (m-payment) adoption intention in India by proposing a conceptual framework based on technology acceptance model (TAM). In addition to construct of TAM, four user-centric constructs have been added to evaluate m-payment adoption intention in India. The proposed research framework was empirically tested by data collected from 381 potential m-payment service users, through online and offline survey. Data were analysed using structural equation modelling (SEM) technique. The results exhibit that perceived ease of use (PEOU), perceived usefulness (PU), trust, and self-efficacy (SE) have a significant positive impact on m-payment adoption intention. However, subjective norms (SN) and personal innovativeness (PI) have no significant impact on m-payment adoption intention. Findings of the study have important theoretical and practical implications, particularly to understand important user-centric factors affecting m-payment adoption.

Suggested Citation

  • Amit Shankar & Biplab Datta, 2018. "Factors Affecting Mobile Payment Adoption Intention: An Indian Perspective," Global Business Review, International Management Institute, vol. 19(3_suppl), pages 72-89, June.
    • Handle: RePEc:sae:globus:v:19:y:2018:i:3_suppl:p:s72-s89
    DOI: 10.1177/0972150918757870
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    1. Yong Liu & Meng Wang & Danyu Huang & Qiang Huang & Hua Yang & Zhigang Li, 2019. "The impact of mobility, risk, and cost on the users’ intention to adopt mobile payments," Information Systems and e-Business Management, Springer, vol. 17(2), pages 319-342, December.
    2. Kalinic, Zoran & Marinkovic, Veljko & Molinillo, Sebastián & Liébana-Cabanillas, Francisco, 2019. "A multi-analytical approach to peer-to-peer mobile payment acceptance prediction," Journal of Retailing and Consumer Services, Elsevier, vol. 49(C), pages 143-153.

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