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Corporate responses to online music piracy: Strategic lessons for the challenge of additive manufacturing

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  • Appleyard, Mathew

Abstract

Additive manufacturing, also known as 3-D printing, offers exciting opportunities for business but threatens to bring with it a new generation of prosumers (i.e., individuals who are both producers and consumers) who can infringe copyrights within their own homes based upon downloaded, digital designs. This article presents an analogous discussion of the music industry's war against online piracy to the hypothetical threat additive manufacturing poses to traditional industry. The author examines examples from contemporary media and academic literature to identify five indicative concepts that specialist and non-specialist managers should acknowledge in developing effective anti-piracy strategies: changing consumer expectations, the negative impact of legal recourse, the pervasiveness of new technology, the de facto stalemate of piracy, and the importance of networks. The author considers how these lessons can inform anti-piracy strategies and guide managers and entrepreneurs in protecting existing rights and engaging with new market paradigms.

Suggested Citation

  • Appleyard, Mathew, 2015. "Corporate responses to online music piracy: Strategic lessons for the challenge of additive manufacturing," Business Horizons, Elsevier, vol. 58(1), pages 69-76.
    • Handle: RePEc:eee:bushor:v:58:y:2015:i:1:p:69-76
    DOI: 10.1016/j.bushor.2014.09.007
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    References listed on IDEAS

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    Cited by:

    1. Marco Savastano & Carlo Amendola & Francesco Bellini & Fabrizio D’Ascenzo, 2019. "Contextual Impacts on Industrial Processes Brought by the Digital Transformation of Manufacturing: A Systematic Review," Sustainability, MDPI, vol. 11(3), pages 1-38, February.
    2. Chekurov, Sergei & Metsä-Kortelainen, Sini & Salmi, Mika & Roda, Irene & Jussila, Ari, 2018. "The perceived value of additively manufactured digital spare parts in industry: An empirical investigation," International Journal of Production Economics, Elsevier, vol. 205(C), pages 87-97.
    3. Caviggioli, Federico & Ughetto, Elisa, 2019. "A bibliometric analysis of the research dealing with the impact of additive manufacturing on industry, business and society," International Journal of Production Economics, Elsevier, vol. 208(C), pages 254-268.
    4. Huang, Yeu-Shiang & Lin, Shin-Hua & Fang, Chih-Chiang, 2017. "Pricing and coordination with consideration of piracy for digital goods in supply chains," Journal of Business Research, Elsevier, vol. 77(C), pages 30-40.
    5. Martin Eisend, 2019. "Explaining Digital Piracy: A Meta-Analysis," Information Systems Research, INFORMS, vol. 30(2), pages 636-664, June.
    6. Friedrich, Anne & Lange, Anne & Elbert, Ralf, 2022. "How additive manufacturing drives business model change: The perspective of logistics service providers," International Journal of Production Economics, Elsevier, vol. 249(C).

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