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Effectiveness of anti-piracy technology: Finding appropriate solutions for evolving online piracy

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  • Sudler, Hasshi

Abstract

Trends in online piracy have reached record levels and threaten traditional industry supply chains. Music, motion pictures, print media, and software are some of the most vulnerable content pirated online. Recent increases in piracy can be historically traced to the digital revolution, introduction of the World Wide Web, and growth of broadband technologies, rather than a sudden shift in consumer behavior. The digital and Internet paradigm shifts have fundamentally changed supply chain ecosystems, as well as opened the door to greater acts of piracy. Under these new ecosystems, digital rights management (DRM) has proven ineffective at stopping piracy. Furthermore, DRM systems have been shown to discourage legitimate buyers. A new approach to piracy is needed to account for recent changes in supply chain ecosystems. Several industry leaders demonstrate effective solutions combining technology and innovative business models that encourage consumers toward legitimate consumption while leveraging piracy. Given these examples, industries can address online piracy by combining appropriate technology, innovative business models, and piracy analytics in the evolving supply chain ecosystems.

Suggested Citation

  • Sudler, Hasshi, 2013. "Effectiveness of anti-piracy technology: Finding appropriate solutions for evolving online piracy," Business Horizons, Elsevier, vol. 56(2), pages 149-157.
    • Handle: RePEc:eee:bushor:v:56:y:2013:i:2:p:149-157
    DOI: 10.1016/j.bushor.2012.11.001
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    Citations

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    Cited by:

    1. Appleyard, Mathew, 2015. "Corporate responses to online music piracy: Strategic lessons for the challenge of additive manufacturing," Business Horizons, Elsevier, vol. 58(1), pages 69-76.
    2. Tylor Orme, 2014. "The short- and long-term effectiveness of anti-piracy laws and enforcement actions," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 38(4), pages 351-368, November.
    3. Karla Borja & Suzanne Dieringer, 2022. "Is music piracy over? Comparing music piracy attitudes and behaviors between young generations," Journal of Consumer Affairs, Wiley Blackwell, vol. 56(2), pages 899-924, June.
    4. Acar, Kemal Veli, 2017. "Child abuse materials as digital goods: Why we should fear new commercial forms," Economics Discussion Papers 2017-15, Kiel Institute for the World Economy (IfW Kiel).
    5. Clayton Davies & Glenn Parry & Janet Carruthers & Marcus Kepple-Palmer, 2015. "The Epistemological Foundations of Music Piracy in the Digital Marketplace," Foresight and STI Governance (Foresight-Russia till No. 3/2015), National Research University Higher School of Economics, vol. 9(4), pages 42-53.
    6. Fombelle, Paul W. & Voorhees, Clay M. & Jenkins, Mason R. & Sidaoui, Karim & Benoit, Sabine & Gruber, Thorsten & Gustafsson, Anders & Abosag, Ibrahim, 2020. "Customer deviance: A framework, prevention strategies, and opportunities for future research," Journal of Business Research, Elsevier, vol. 116(C), pages 387-400.
    7. Chaudhry, Peggy E., 2017. "The looming shadow of illicit trade on the internet," Business Horizons, Elsevier, vol. 60(1), pages 77-89.
    8. Sylvain Bureau, 2014. "Piracy as an avant-gardist deviance: how do entrepreneurial pirates contribute to the wealth or misery of nations?," International Journal of Entrepreneurship and Small Business, Inderscience Enterprises Ltd, vol. 22(4), pages 426-438.

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