The early bird catches the news: Nine things you should know about micro-blogging
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DOI: 10.1016/j.bushor.2010.09.004
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- Kaplan, Andreas M., 2012. "If you love something, let it go mobile: Mobile marketing and mobile social media 4x4," Business Horizons, Elsevier, vol. 55(2), pages 129-139.
- Malthouse, Edward C. & Haenlein, Michael & Skiera, Bernd & Wege, Egbert & Zhang, Michael, 2013. "Managing Customer Relationships in the Social Media Era: Introducing the Social CRM House," Journal of Interactive Marketing, Elsevier, vol. 27(4), pages 270-280.
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Keywords
Web 2.0; User-generated content; Social media; Micro-blogging; Twitter; Ambient awareness;All these keywords.
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