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Maximizing customer value via mass customized e-consumer services

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  • Grenci, Richard T.
  • Watts, Charles A.

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  • Grenci, Richard T. & Watts, Charles A., 2007. "Maximizing customer value via mass customized e-consumer services," Business Horizons, Elsevier, vol. 50(2), pages 123-132.
    • Handle: RePEc:eee:bushor:v:50:y:2007:i:2:p:123-132
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    References listed on IDEAS

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    1. Da Silveira, Giovani & Borenstein, Denis & Fogliatto, Flavio S., 2001. "Mass customization: Literature review and research directions," International Journal of Production Economics, Elsevier, vol. 72(1), pages 1-13, June.
    2. D. Wells, John. & H. Gobeli, David, 2003. "The 3R framework: improving e-strategy across reach, richness, and range," Business Horizons, Elsevier, vol. 46(2), pages 5-14.
    3. Bradley C. Wheeler, 2002. "NEBIC: A Dynamic Capabilities Theory for Assessing Net-Enablement," Information Systems Research, INFORMS, vol. 13(2), pages 125-146, June.
    4. Carter, Jim & Sheehan, Norman, 2004. "From competition to cooperation: E-tailing's integration with retailing," Business Horizons, Elsevier, vol. 47(2), pages 71-78.
    5. Grover, Varun & Ramanlal, Pradipkumar, 2004. "Digital economics and the e-business dilemma," Business Horizons, Elsevier, vol. 47(4), pages 71-80.
    6. Cross, Robert G. & Dixit, Ashutosh, 2005. "Customer-centric pricing: The surprising secret for profitability," Business Horizons, Elsevier, vol. 48(6), pages 483-491.
    7. Watson, Richard T. & Berthon, Pierre & Pitt, Leyland F. & Zinkhan, George M., 2004. "Marketing in the age of the network: From marketplace to U-space," Business Horizons, Elsevier, vol. 47(6), pages 33-40.
    8. Milgrom, Paul & Roberts, John, 1990. "The Economics of Modern Manufacturing: Technology, Strategy, and Organization," American Economic Review, American Economic Association, vol. 80(3), pages 511-528, June.
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    Cited by:

    1. Fogliatto, Flavio S. & da Silveira, Giovani J.C. & Borenstein, Denis, 2012. "The mass customization decade: An updated review of the literature," International Journal of Production Economics, Elsevier, vol. 138(1), pages 14-25.
    2. Chen, H. & Pau, L-F., 2007. "Mass Customization in Wireless Communication Services: Individual Service Bundles and Tariffs," ERIM Report Series Research in Management ERS-2007-051-LIS, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
    3. Johannessen, Jon-Arild & Olsen, Bjørn, 2010. "The future of value creation and innovations: Aspects of a theory of value creation and innovation in a global knowledge economy," International Journal of Information Management, Elsevier, vol. 30(6), pages 502-511.
    4. Bożena Gajdzik & Magdalena Jaciow & Robert Wolny, 2023. "Types of E-Consumers and Their Implications for Sustainable Consumption—A Study of the Behavior of Polish E-Consumers in the Second Decade of the 21st Century," Sustainability, MDPI, vol. 15(16), pages 1-21, August.

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