Mass Customization in Wireless Communication Services: Individual Service Bundles and Tariffs
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References listed on IDEAS
- Grenci, Richard T. & Watts, Charles A., 2007. "Maximizing customer value via mass customized e-consumer services," Business Horizons, Elsevier, vol. 50(2), pages 123-132.
- Pau, L. -F., 2002. "The communications and information economy: issues, tariffs and economics research areas," Journal of Economic Dynamics and Control, Elsevier, vol. 26(9-10), pages 1651-1675, August.
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Keywords
individual tariffs; mass customization; mobile communication services; negotiation; service configuration;All these keywords.
JEL classification:
- L63 - Industrial Organization - - Industry Studies: Manufacturing - - - Microelectronics; Computers; Communications Equipment
- L96 - Industrial Organization - - Industry Studies: Transportation and Utilities - - - Telecommunications
- M - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
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