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Customer-centric pricing: The surprising secret for profitability

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  • Cross, Robert G.
  • Dixit, Ashutosh

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  • Cross, Robert G. & Dixit, Ashutosh, 2005. "Customer-centric pricing: The surprising secret for profitability," Business Horizons, Elsevier, vol. 48(6), pages 483-491.
    • Handle: RePEc:eee:bushor:v:48:y:2005:i:6:p:483-491
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    References listed on IDEAS

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    1. Belk, Russell W, 1975. "Situational Variables and Consumer Behavior," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 2(3), pages 157-164, December.
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    1. Neema P. Kumburu & John Francis Kessy, 2021. "Consumers’ Preference on Imported and Locally Made Furniture in Dar es Salaam and Arusha, Tanzania," Global Business Review, International Management Institute, vol. 22(1), pages 23-35, February.
    2. Bandara, Yapa Mahinda & Nguyen, Hong-Oanh, 2016. "Influential factors in port infrastructure tariff formulation, implementation and revision," Transportation Research Part A: Policy and Practice, Elsevier, vol. 85(C), pages 220-232.
    3. Dixit, Ashutosh & Whipple, Thomas W. & Zinkhan, George M. & Gailey, Edward, 2008. "A taxonomy of information technology-enhanced pricing strategies," Journal of Business Research, Elsevier, vol. 61(4), pages 275-283, April.
    4. Ha Minh Tri, 2022. "Celebrity endorsement and purchase intention: The case of Toyota Vios in Vietnam," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 12(1), pages 92-107.
    5. Graciola, Ana Paula & De Toni, Deonir & de Lima, Vinicius Zanchet & Milan, Gabriel Sperandio, 2018. "Does price sensitivity and price level influence store price image and repurchase intention in retail markets?," Journal of Retailing and Consumer Services, Elsevier, vol. 44(C), pages 201-213.
    6. Grenci, Richard T. & Watts, Charles A., 2007. "Maximizing customer value via mass customized e-consumer services," Business Horizons, Elsevier, vol. 50(2), pages 123-132.
    7. Huefner, Ronald J. & Largay III, James A., 2008. "The role of accounting information in revenue management," Business Horizons, Elsevier, vol. 51(3), pages 245-255.

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