IDEAS home Printed from https://ideas.repec.org/a/eee/bushor/v50y2007i2p113-122.html
   My bibliography  Save this article

International marketing research: A global project management perspective

Author

Listed:
  • Young, Robert B.
  • Javalgi, Rajshekhar G.

Abstract

No abstract is available for this item.

Suggested Citation

  • Young, Robert B. & Javalgi, Rajshekhar G., 2007. "International marketing research: A global project management perspective," Business Horizons, Elsevier, vol. 50(2), pages 113-122.
    • Handle: RePEc:eee:bushor:v:50:y:2007:i:2:p:113-122
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0007-6813(06)00109-1
    Download Restriction: Full text for ScienceDirect subscribers only
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Han, C. Min & Lee, Byoung-Woo & Ro, Kong-Kyun, 1994. "The choice of a survey mode in country image studies," Journal of Business Research, Elsevier, vol. 29(2), pages 151-162, February.
    2. A. Jolibert & P. Jourdan, 2005. "Marketing Research," Post-Print halshs-00095262, HAL.
    3. Rugman, Alan & Hodgetts, Richard, 2001. "The end of global strategy," European Management Journal, Elsevier, vol. 19(4), pages 333-343, August.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Wang, Nannan & Jiang, Dongdong & Pretorius, Leon, 2016. "Conflict-resolving behaviour of project managers in international projects: A culture-based comparative study," Technology in Society, Elsevier, vol. 47(C), pages 140-147.
    2. Luis Araujo & Katy Mason, 2021. "Markets, infrastructures and infrastructuring markets," AMS Review, Springer;Academy of Marketing Science, vol. 11(3), pages 240-251, December.
    3. John F. Riggs & Dena Hale & Scott Widmier & Sonya Tidwell-Riggs, 2023. "Randomized, Multicenter, Parallel-Arm (RMPA) research trial design: a potential solution to survey length, response rate and data quality in social science research," Journal of Marketing Analytics, Palgrave Macmillan, vol. 11(4), pages 577-586, December.
    4. Novak, Ivan, 2019. "Contribution to the Methodology for Determining the Competitiveness of a Domestic Product (on Example of Geotextile)," 7th International OFEL Conference on Governance, Management and Entrepreneurship: Embracing Diversity in Organisations (Dubrovnik, 2019), in: 7th International OFEL Conference on Governance, Management and Entrepreneurship: Embracing Diversity in Organisations. April 5th - 6th, 2019, Dubrovn, pages 453-469, Governance Research and Development Centre (CIRU), Zagreb.
    5. Sabina-Mihaela, RUSU, 2013. "Determining The Most Relevant Characteristics Of A Product As Part Of A Brand Positioning Analyze," Management Strategies Journal, Constantin Brancoveanu University, vol. 22(Special), pages 450-456.
    6. Mayukh Dass & Masoud Moradi & Fereshteh Zihagh, 2023. "Forecasting purchase rates of new products introduced in existing categories," Journal of Marketing Analytics, Palgrave Macmillan, vol. 11(3), pages 385-408, September.
    7. Labake Temitope Adamolugbe & Chijioke Udechukwu Akpudo & Mobolaji Stephen Stephens & Chukwuemeka Albert Enyinda, 2023. "Factors Influencing the Airline Decision-Making Process in Planning Pricing Mechanisms in the Nigerian Aviation Industry," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 7(11), pages 752-762, November.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Olcay Çetiner, 2010. "Examining The Firm Buildings Of The News Printing Sector From The Point Of Architecture And Construction," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
    2. Cristina Silvia Nistor, 2010. "An Empirical Research About The Contain Of Balanced Scorecard Concept In Public Sector," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
    3. Pease, Stephanie & Paliwoda, Stanley & Slater, Jim, 2006. "The erosion of stable shareholder practice in Japan ("Anteikabunushi Kosaku")," International Business Review, Elsevier, vol. 15(6), pages 618-640, December.
    4. Laurentiu Mincu & Thorsten Gruber, 2013. "Exploring the Factors Influencing the Intention to Use Self-Service Technologies: An Eastern European Perspective," The International Journal of Economic Behavior - IJEB, Faculty of Business and Administration, University of Bucharest, vol. 3(1), pages 59-84, December.
    5. Hult, G. Tomas M. & Keillor, Bruce D. & Hightower, Roscoe, 2000. "Valued product attributes in an emerging market: a comparison between French and Malaysian consumers," Journal of World Business, Elsevier, vol. 35(2), pages 206-220, July.
    6. Chris Carr & Suzanne Bateman, 2009. "International Strategy Configurations of the World’s Top Family Firms," Management International Review, Springer, vol. 49(6), pages 733-758, December.
    7. Guey-Huey Li & Chwo-Ming Yu & Dah-Hsian Seetoo, 2010. "Toward a Theory of Regional Organization," Management International Review, Springer, vol. 50(1), pages 5-33, February.
    8. Makler, Harry M. & Ness, Walter Jr., 2002. "How financial intermediation challenges national sovereignty in emerging markets," The Quarterly Review of Economics and Finance, Elsevier, vol. 42(5), pages 827-851.
    9. Koen, Carla I., 2004. "The dialectics of globalization: what are the effects for management and organization in Germany and Japan," Research in International Business and Finance, Elsevier, vol. 18(2), pages 173-197, June.
    10. Chun-Hsiung Liao & I Hsieh, 2013. "Determinants of Consumer’s Willingness to Purchase Gray-Market Smartphones," Journal of Business Ethics, Springer, vol. 114(3), pages 409-424, May.
    11. Mýsra Çaðla Gül, 2009. "Relative Effects of Marketing Effectiveness Dimensions on Firm Performance: An Empirical Analysis with a Multi-Industry Sample," Bogazici Journal, Review of Social, Economic and Administrative Studies, Bogazici University, Department of Economics, vol. 23(1+2), pages 37-53.
    12. Agnieszka Chidlow & Anna Morgan-Thomas & Pervez N. Ghauri, 2010. "Data Collection Procedures Equivalence in International Business Research," William Davidson Institute Working Papers Series wp977, William Davidson Institute at the University of Michigan.
    13. Adrian Grosanu & Paula Ramona Rachisan, 2010. "Challenges Of The Auditing Profession In The Context Of Economic Crisis," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
    14. Riku Laanti & Fred McDougall & Georges Baume, 2009. "How well do Traditional Theories Explain the Internationalisation of Service MNEs from Small and Open Economies? – Case: National Telecommunication Companies," Management International Review, Springer, vol. 49(1), pages 121-144, February.
    15. Puia M. George & Potts Mark, 2017. "Regional Approaches to Global Uncertainty," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 120-125, December.
    16. Chang Oh & Alan Rugman, 2007. "Regional multinationals and the Korean cosmetics industry," Asia Pacific Journal of Management, Springer, vol. 24(1), pages 27-42, March.
    17. Tugba Dilek Kayabaº & Güliz Boyraz & Rukiye Derdiyok, 2017. "Examining Coca-Cola and Pepsi Brands under the Basis of Globalisation and Multinational Companies," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 7(12), pages 351-358, December.
    18. Athina-Evera Qendro, 2015. "Albanian and UK Consumers’ Perceptions of Farmers’ Markets and Supermarkets as Outlets for Organic Food: An Exploratory Study," Sustainability, MDPI, vol. 7(6), pages 1-26, May.
    19. Barbara Cater, 2007. "Trust and Commitment in Professional Service Marketing Relationships in Business-to-Business Markets," Managing Global Transitions, University of Primorska, Faculty of Management Koper, vol. 5(4), pages 371-390.
    20. Assist. Ph.D Kulcsár Erika & Economist Süto Gábor, 2009. "Unemployment Issues In Baraolt Region," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, vol. 1(13), pages 130-135, NOVEMBER.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:bushor:v:50:y:2007:i:2:p:113-122. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/bushor .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.