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International marketing research: A global project management perspective

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  • Young, Robert B.
  • Javalgi, Rajshekhar G.

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  • Young, Robert B. & Javalgi, Rajshekhar G., 2007. "International marketing research: A global project management perspective," Business Horizons, Elsevier, vol. 50(2), pages 113-122.
    • Handle: RePEc:eee:bushor:v:50:y:2007:i:2:p:113-122
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    References listed on IDEAS

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    1. Han, C. Min & Lee, Byoung-Woo & Ro, Kong-Kyun, 1994. "The choice of a survey mode in country image studies," Journal of Business Research, Elsevier, vol. 29(2), pages 151-162, February.
    2. A. Jolibert & P. Jourdan, 2005. "Marketing Research," Post-Print halshs-00095262, HAL.
    3. Rugman, Alan & Hodgetts, Richard, 2001. "The end of global strategy," European Management Journal, Elsevier, vol. 19(4), pages 333-343, August.
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    Cited by:

    1. Wang, Nannan & Jiang, Dongdong & Pretorius, Leon, 2016. "Conflict-resolving behaviour of project managers in international projects: A culture-based comparative study," Technology in Society, Elsevier, vol. 47(C), pages 140-147.
    2. Luis Araujo & Katy Mason, 2021. "Markets, infrastructures and infrastructuring markets," AMS Review, Springer;Academy of Marketing Science, vol. 11(3), pages 240-251, December.
    3. Sabina-Mihaela, RUSU, 2013. "Determining The Most Relevant Characteristics Of A Product As Part Of A Brand Positioning Analyze," Management Strategies Journal, Constantin Brancoveanu University, vol. 22(Special), pages 450-456.
    4. John F. Riggs & Dena Hale & Scott Widmier & Sonya Tidwell-Riggs, 2023. "Randomized, Multicenter, Parallel-Arm (RMPA) research trial design: a potential solution to survey length, response rate and data quality in social science research," Journal of Marketing Analytics, Palgrave Macmillan, vol. 11(4), pages 577-586, December.
    5. Mayukh Dass & Masoud Moradi & Fereshteh Zihagh, 2023. "Forecasting purchase rates of new products introduced in existing categories," Journal of Marketing Analytics, Palgrave Macmillan, vol. 11(3), pages 385-408, September.
    6. Novak, Ivan, 2019. "Contribution to the Methodology for Determining the Competitiveness of a Domestic Product (on Example of Geotextile)," 7th International OFEL Conference on Governance, Management and Entrepreneurship: Embracing Diversity in Organisations (Dubrovnik, 2019), in: 7th International OFEL Conference on Governance, Management and Entrepreneurship: Embracing Diversity in Organisations. April 5th - 6th, 2019, Dubrovn, pages 453-469, Governance Research and Development Centre (CIRU), Zagreb.
    7. Labake Temitope Adamolugbe & Chijioke Udechukwu Akpudo & Mobolaji Stephen Stephens & Chukwuemeka Albert Enyinda, 2023. "Factors Influencing the Airline Decision-Making Process in Planning Pricing Mechanisms in the Nigerian Aviation Industry," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 7(11), pages 752-762, November.

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