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The genre of banking financial product information: The characters, the setting, the plot and the story

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  • Helliar, C.V.
  • Lowies, B.
  • Suryawathy, I.G.A.
  • Whait, R.
  • Lushington, K.

Abstract

Genre theory allows us to examine texts that are written for a specific purpose. A non-fictional genre is similar to other genres such as those for films and novels, and genre theory: (i) categorises the elements of the genre; and (ii) sets up conventions and expectations for readers (Bhatia, 1997). The four elements of a genre are the characters, the setting, the plot and the story. The banking financial product literature is a particular genre of non-fictional written communication, providing descriptions of complex financial products that can affect people's lives for many years come.

Suggested Citation

  • Helliar, C.V. & Lowies, B. & Suryawathy, I.G.A. & Whait, R. & Lushington, K., 2022. "The genre of banking financial product information: The characters, the setting, the plot and the story," The British Accounting Review, Elsevier, vol. 54(5).
    • Handle: RePEc:eee:bracre:v:54:y:2022:i:5:s0890838922000634
    DOI: 10.1016/j.bar.2022.101131
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