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Processing exaggerated advertising claims

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  • Cowley, Elizabeth

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  • Cowley, Elizabeth, 2006. "Processing exaggerated advertising claims," Journal of Business Research, Elsevier, vol. 59(6), pages 728-734, June.
    • Handle: RePEc:eee:jbrese:v:59:y:2006:i:6:p:728-734
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    References listed on IDEAS

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    1. Cowley, Elizabeth, 2004. "Recognition confidence, recognition accuracy and choice," Journal of Business Research, Elsevier, vol. 57(6), pages 641-646, June.
    2. Alba, Joseph W & Hutchinson, J Wesley, 2000. "Knowledge Calibration: What Consumers Know and What They Think They Know," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 27(2), pages 123-156, September.
    3. Braun, Kathryn A, 1999. "Postexperience Advertising Effects on Consumer Memory," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 25(4), pages 319-334, March.
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    Cited by:

    1. Katharina Dowling & Daniel Guhl & Daniel Klapper & Martin Spann & Lucas Stich & Narine Yegoryan, 2020. "Behavioral biases in marketing," Journal of the Academy of Marketing Science, Springer, vol. 48(3), pages 449-477, May.
    2. Helliar, C.V. & Lowies, B. & Suryawathy, I.G.A. & Whait, R. & Lushington, K., 2022. "The genre of banking financial product information: The characters, the setting, the plot and the story," The British Accounting Review, Elsevier, vol. 54(5).
    3. Shane Timmons & Terence J. McElvaney & Peter D. Lunn, 2019. "An experiment for regulatory policy on broadband speed advertising," Journal of Behavioral Economics for Policy, Society for the Advancement of Behavioral Economics (SABE), vol. 3(2), pages 17-24, December.
    4. Chen, Lele & Jing, Kunpeng & Mei, Yupeng, 2024. "The effect of consumption goals on review helpfulness: Behavioral and eye-tracking research," Journal of Retailing and Consumer Services, Elsevier, vol. 76(C).

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