Reconceptualising the scholarship of marketing education–SoME futurescapes
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DOI: 10.1016/j.ausmj.2018.05.003
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- Fernando Antonio Monteiro Christoph D’Andrea, 2020. "Strategic marketing & Austrian economics: The foundations of resource-advantage theory," The Review of Austrian Economics, Springer;Society for the Development of Austrian Economics, vol. 33(4), pages 481-501, December.
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Keywords
Scholarship of Marketing Education (SoME); Marketing education futurescapes; Scholarship of learning and teaching; Business education;All these keywords.
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