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Marketing as an engine of business growth: a cross-functional perspective

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  • Wind, Yoram (Jerry)

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  • Wind, Yoram (Jerry), 2005. "Marketing as an engine of business growth: a cross-functional perspective," Journal of Business Research, Elsevier, vol. 58(7), pages 863-873, July.
    • Handle: RePEc:eee:jbrese:v:58:y:2005:i:7:p:863-873
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    Cited by:

    1. Sok, Phyra & O’Cass, Aron & Sok, Keo Mony, 2013. "Achieving superior SME performance: Overarching role of marketing, innovation, and learning capabilities," Australasian marketing journal, Elsevier, vol. 21(3), pages 161-167.
    2. Mohsen, Kholoud & Eng, Teck-Yong, 2016. "The antecedents of cross-functional coordination and their implications for marketing adaptiveness," Journal of Business Research, Elsevier, vol. 69(12), pages 5946-5955.
    3. Yigitbasioglu, Ogan M. & Velcu, Oana, 2012. "A review of dashboards in performance management: Implications for design and research," International Journal of Accounting Information Systems, Elsevier, vol. 13(1), pages 41-59.
    4. Ellson, Tony, 2009. "Assessing contribution of research in business to practice," Journal of Business Research, Elsevier, vol. 62(11), pages 1160-1164, November.
    5. Steffen Roth & Augusto Sales & Jari Kaivo-oja, 2017. "Multiplying the Division of Labour: Functional Differentiation of the Next Key Variables in Management Research," Systems Research and Behavioral Science, Wiley Blackwell, vol. 34(2), pages 195-207, March.
    6. Woojin Yoon & Suyeon Kwon, 2023. "The Impact of Technological and Non-technological Innovative Activities on Technological Competitiveness," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 14(1), pages 1-19, March.
    7. Lin, Bou-Wen & Lee, Yikuan & Hung, Shih-Chang, 2006. "R&D intensity and commercialization orientation effects on financial performance," Journal of Business Research, Elsevier, vol. 59(6), pages 679-685, June.
    8. Sipos, Norbert & Lukovszki, Lívia & Rideg, András, 2022. "A kisvállalati termék- vagy szolgáltatásinnováció erőforrás-alapú megközelítése [A resource-based view of small business product/service innovation]," Közgazdasági Szemle (Economic Review - monthly of the Hungarian Academy of Sciences), Közgazdasági Szemle Alapítvány (Economic Review Foundation), vol. 0(7), pages 929-961.

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