Heart versus mind: The functions of emotional and cognitive loyalty
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DOI: 10.1016/j.ausmj.2009.10.003
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References listed on IDEAS
- Bloemer, JoseM. M. & Kasper, Hans D. P., 1995. "The complex relationship between consumer satisfaction and brand loyalty," Journal of Economic Psychology, Elsevier, vol. 16(2), pages 311-329, July.
- Chebat, Jean-Charles & Slusarczyk, Witold, 2005. "How emotions mediate the effects of perceived justice on loyalty in service recovery situations: an empirical study," Journal of Business Research, Elsevier, vol. 58(5), pages 664-673, May.
- Russell-Bennett, Rebekah & McColl-Kennedy, Janet R. & Coote, Leonard V., 2007. "Involvement, satisfaction, and brand loyalty in a small business services setting," Journal of Business Research, Elsevier, vol. 60(12), pages 1253-1260, December.
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Cited by:
- Parkinson, Joy & Russell-Bennett, Rebekah & Previte, Josephine, 2012. "Mum or bub? Which influences breastfeeding loyalty," Australasian marketing journal, Elsevier, vol. 20(1), pages 16-23.
- Chen, Shu-Ching & Quester, Pascale G., 2015. "The relative contribution of love and trust towards customer loyalty," Australasian marketing journal, Elsevier, vol. 23(1), pages 13-18.
- Neda Letukytė & Sigitas Urbonavičius, 2022. "Impact of the Congruence Between Brand Personality and Consumer Personality on Emotional Loyalty: What Makes Apple and Samsung Different," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 34(1), pages 59-77.
- Russell-Bennett, Rebekah & Härtel, Charmine E.J. & Worthington, Steve, 2013. "Exploring a functional approach to attitudinal brand loyalty," Australasian marketing journal, Elsevier, vol. 21(1), pages 43-51.
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Keywords
Brand loyalty; Attitudes; Emotional loyalty; Attitudinal loyalty; Functional approach; Value-expression;All these keywords.
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