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Black travel through the lens of legitimacy

Author

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  • Tucker, Charis N.
  • McGehee, Nancy Gard
  • Harrison, Anthony Kwame

Abstract

This study analyzes the representation of Black travel in Black print media across three major eras in US history: Jim Crow, Civil Rights, and Black Lives Matter. Covers, articles, and advertisements in The Crisis, The Negro Motorist Green Book, and Ebony magazine are analyzed through the lenses of critical race theory, which reveals the theme of Engaging in Institutions and Systems, and legitimacy theory, which conversely illuminates strategies Black travelers use to Disrupt Institutions and Systems. The findings broaden the scope of both theories, and recommend that destination leaders authentically engage this market by acknowledging the rich history of the Black traveler, diversifying advisory councils, and engaging with Black community leaders and tourism entrepreneurs.

Suggested Citation

  • Tucker, Charis N. & McGehee, Nancy Gard & Harrison, Anthony Kwame, 2023. "Black travel through the lens of legitimacy," Annals of Tourism Research, Elsevier, vol. 98(C).
    • Handle: RePEc:eee:anture:v:98:y:2023:i:c:s016073832200175x
    DOI: 10.1016/j.annals.2022.103524
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    References listed on IDEAS

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    1. Daiane Scaraboto & Eileen Fischer, 2013. "Frustrated Fatshionistas: An Institutional Theory Perspective on Consumer Quests for Greater Choice in Mainstream Markets," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 39(6), pages 1234-1257.
    2. David Crockett, 2022. "Racial Oppression and Racial Projects in Consumer Markets: A Racial Formation Theory Approach [The Ghetto Marketing Life Cycle: A Case of Underachievement]," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 49(1), pages 1-24.
    3. Benjamin, Stefanie & Dillette, Alana K., 2021. "Black Travel Movement: Systemic racism informing tourism," Annals of Tourism Research, Elsevier, vol. 88(C).
    4. Ashlee Humphreys, 2010. "Semiotic Structure and the Legitimation of Consumption Practices: The Case of Casino Gambling," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 37(3), pages 490-510, October.
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    Cited by:

    1. Arthur, Tori Omega, 2023. "White travel imaginary and media contestations of race," Annals of Tourism Research, Elsevier, vol. 100(C).

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