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Hotels' COVID-19 innovation and performance

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  • Sharma, Abhinav
  • Shin, Hakseung
  • Santa-María, María Jesús
  • Nicolau, Juan Luis

Abstract

To navigate the unchartered terrain that has resulted from the pandemic, there is a palpable need for hotels to re-assess current business practices, and quickly devise new and innovative strategies that safeguard the health and safety of guests as well as employees and, consequently, restore consumer confidence. The objective of this article is to assess the utility of these new innovations by looking at shareholders' perceptions. The empirical application shows that the innovations implemented are seen as effective, although differential effects exist among innovation types. The results could help hotels sustain and expand the innovative responses that work (among which product innovations stand out), and discontinue those that are less effective.

Suggested Citation

  • Sharma, Abhinav & Shin, Hakseung & Santa-María, María Jesús & Nicolau, Juan Luis, 2021. "Hotels' COVID-19 innovation and performance," Annals of Tourism Research, Elsevier, vol. 88(C).
    • Handle: RePEc:eee:anture:v:88:y:2021:i:c:s0160738321000426
    DOI: 10.1016/j.annals.2021.103180
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    3. Wang, Kewen & Li, Jingqiang & Qiao, Yuanbo & Chang, Shilong, 2024. "Corporate social responsibility Feng Shui and firm value," Annals of Tourism Research, Elsevier, vol. 105(C).
    4. Arghya Ray & Lan Ma, 2021. "Operational Changes and Performance Outcomes: Analysis on Hotels of Five Asia–Pacific Countries," International Journal of Global Business and Competitiveness, Springer, vol. 16(1), pages 77-88, December.
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    6. Trinh, Vu Quang & Seetaram, Neelu, 2022. "Top-management compensation and survival likelihood: the case of tourism and leisure firms in the US," Annals of Tourism Research, Elsevier, vol. 92(C).
    7. Yang, Yang & Zhang, Carol X. & Rickly, Jillian M., 2021. "A review of early COVID-19 research in tourism: Launching the Annals of Tourism Research's Curated Collection on coronavirus and tourism1," Annals of Tourism Research, Elsevier, vol. 91(C).
    8. Guizzardi, Andrea & Ballestra, Luca Vincenzo & D'Innocenzo, Enzo, 2022. "Hotel dynamic pricing, stochastic demand and covid-19," Annals of Tourism Research, Elsevier, vol. 97(C).
    9. Eleonora Maria & Michele Simoni & Giuseppe Pedeliento & Marco Galvagno, 2021. "The long Covid effect in marketing and consumer research," Italian Journal of Marketing, Springer, vol. 2021(4), pages 297-303, December.
    10. He, Ling-Yang & Li, Hui & Bi, Jian-Wu & Yang, Jing-Jing & Zhou, Qing, 2022. "The impact of public health emergencies on hotel demand - Estimation from a new foresight perspective on the COVID-19," Annals of Tourism Research, Elsevier, vol. 94(C).
    11. Choi, Sungwoo & Yeon, Jihwan & Song, Hyoung Ju & Hu, Jihao, 2023. "Information technology as a buffer against COVID-19," Annals of Tourism Research, Elsevier, vol. 98(C).
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    13. Nicolau, Juan Luis & Sharma, Abhinav, 2022. "A review of research into drivers of firm value through event studies in tourism and hospitality: Launching the Annals of Tourism Research curated collection on drivers of firm value through event stu," Annals of Tourism Research, Elsevier, vol. 95(C).
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