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The halo effect: A longitudinal approach

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  • Nicolau, Juan Luis
  • Mellinas, Juan Pedro
  • Martín-Fuentes, Eva

Abstract

The halo effect is a cognitive bias whereby people form an opinion about a characteristic of an attribute of a product based on their predisposition (positive or negative) toward another attribute. No formal testing of this effect is available in the hospitality and tourism literature. Thus, this study fills this gap by analyzing a sample of 21,338 hotels. Results indicate that: i) the halo effect is supported (the “other” attributes explain nearly 50% of the focal attribute “location”); ii) asymmetric effects exist because negative variations have a stronger influence than positive variations (the halo effect actually becomes a crown of thorns); and iii) varying effects exist over the range of the dependent variable.

Suggested Citation

  • Nicolau, Juan Luis & Mellinas, Juan Pedro & Martín-Fuentes, Eva, 2020. "The halo effect: A longitudinal approach," Annals of Tourism Research, Elsevier, vol. 83(C).
    • Handle: RePEc:eee:anture:v:83:y:2020:i:c:s0160738320300827
    DOI: 10.1016/j.annals.2020.102938
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    References listed on IDEAS

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    1. Mellinas, Juan Pedro & Martínez María-Dolores, Soledad-María & Bernal García, Juan Jesús, 2015. "Booking.com: The unexpected scoring system," Tourism Management, Elsevier, vol. 49(C), pages 72-74.
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    Cited by:

    1. Amblee, Naveen & Ullah, Rahat, 2022. "Technique to harmonize Booking.com's dual rating systems," Annals of Tourism Research, Elsevier, vol. 97(C).
    2. Eva Martin-Fuentes & Sara Mostafa-Shaalan & Juan Pedro Mellinas, 2021. "Accessibility in Inclusive Tourism? Hotels Distributed through Online Channels," Societies, MDPI, vol. 11(2), pages 1-12, April.
    3. João José de Melo Neto & Isabel Lausanne Fontgalland, 2022. "Proposition of an Objective and Standardized Sustainability Index: An Alternative to ISE B3," International Journal of Global Sustainability, Macrothink Institute, vol. 6(1), pages 1-13, December.
    4. Alderighi, Marco & Nava, Consuelo R. & Calabrese, Matteo & Christille, Jean-Marc & Salvemini, Chiara B., 2022. "Consumer perception of price fairness and dynamic pricing: Evidence from Booking.com," Journal of Business Research, Elsevier, vol. 145(C), pages 769-783.
    5. Dongock Bang & Jiwon Lee & Matthew Minsuk Shin, 2021. "Partner Selection Strategies in Global Business Ecosystems: Country Images of the Keystone Company and Partner Companies on the Brand Quality Perception," Sustainability, MDPI, vol. 13(22), pages 1-12, November.
    6. Chen, Chin-Tsu, 2024. "Atmospherics fosters customer loyalty: Exploring the mediating effects of memorable customer experience and customer satisfaction in factory outlet malls in Taiwan," Journal of Retailing and Consumer Services, Elsevier, vol. 80(C).

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