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Social representations and resident attitudes: A multiple-mixed-method approach

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  • Wassler, Philipp
  • Nguyen, Thi Hong Hai
  • Mai, Le Quyen
  • Schuckert, Markus

Abstract

Resident attitudes towards tourism are well researched, but related approaches vary. Social Representations (SR), a set of ideas, values, knowledge and explanations forming the social reality of a community, are one of the most misunderstood concepts in regard. This study demonstrates a practical way to identify, characterize and understand SR through a proposed multiple-mixed-method approach, taking the case of Vietnamese residents' attitude towards Chinese inbound tourism in Vietnam. Cluster analysis, member-checking interviews and expert interviews are combined for this purpose. Findings show that attitude clusters within the study population are heavily intertwined with relevant SR of tourism from China. The method offered permits a contextual understanding of SR, providing a better comprehension of historical and socio-political factors for resident studies. It is thus hoped that the proposed method opens the door for a better understanding of the social psychology of residents, but also of other stakeholders and groups of interest.

Suggested Citation

  • Wassler, Philipp & Nguyen, Thi Hong Hai & Mai, Le Quyen & Schuckert, Markus, 2019. "Social representations and resident attitudes: A multiple-mixed-method approach," Annals of Tourism Research, Elsevier, vol. 78(C), pages 1-1.
    • Handle: RePEc:eee:anture:v:78:y:2019:i:c:8
    DOI: 10.1016/j.annals.2019.06.007
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    References listed on IDEAS

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    3. José Ramón-Cardona & David Daniel Peña-Miranda & María Dolores Sánchez-Fernández, 2021. "Acceptance of Tourist Offers and Territory: Cluster Analysis of Ibiza Residents (Spain)," Land, MDPI, vol. 10(7), pages 1-15, July.
    4. Çalişkan, Uğur & Gursoy, Dogan & Özer, Özgür & Chi, Oscar Hengxuan, 2022. "Effects of Tourism on Local Residents’ Quality of Life, Happiness and Life Satisfaction: Moderating Role of the COVID-19 Risk Perceptions," Journal of Tourism, Sustainability and Well-being, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 10(4), pages 274-291.
    5. Mauro Sarrica & Isabella Rega & Alessandro Inversini & Laura Soledad Norton, 2021. "Slumming on Social Media? E-Mediated Tourist Gaze and Social Representations of Indian, South African, and Brazilian Slum Tourism Destinations," Societies, MDPI, vol. 11(3), pages 1-17, September.
    6. Pierpaolo D’Urso & Livia Giovanni & Marta Disegna & Riccardo Massari & Vincenzina Vitale, 2021. "A Tourist Segmentation Based on Motivation, Satisfaction and Prior Knowledge with a Socio-Economic Profiling: A Clustering Approach with Mixed Information," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 154(1), pages 335-360, February.

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