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Key Success Factors in Entrepreneurial Development among Women Micro-Entrepreneurs in Malaysia

Author

Listed:
  • Vikneswary Tirumalaisamy

    (Faculty of Business and Communications, INTI International University, Persiaran Perdana BBN Putra Nilai, 71800 Nilai, Negeri Sembilan, Malaysia)

  • Asokan Vasudevan

    (Faculty of Business and Communications, INTI International University, Persiaran Perdana BBN Putra Nilai, 71800 Nilai, Negeri Sembilan, Malaysia)

  • Rajani Balakrishnan

    (Faculty of Business and Communications, INTI International University, Persiaran Perdana BBN Putra Nilai, 71800 Nilai, Negeri Sembilan, Malaysia)

  • Suleiman Ibrahim Shelash Mohammad

    (Electronic Marketing and Social Media, Economic and Administrative Sciences Zarqa University, Jordan; & Research follower, INTI International University, 71800 Negeri Sembilan, Malaysia)

  • A. Vasumathi

    (Vellore Institute of Technology Business School, VIT University, Vellore, Tamil Nadu, India)

  • Ahmad Samed Al-Adwan

    (Business Technology, Hourani Center for Applied Scientific Research, Al- Ahliyya Amman University, Amman, Jordan)

  • Barween Al Kurdi

    (Department of Marketing, School of Business, The University of Jordan, Amman, 11942, Jordan)

Abstract

This study explores factors influencing entrepreneurial development among women microentrepreneurs in Malaysia. Using self-administered questionnaires distributed to 50 participants, the research examined four key factors: family support, business prospects, sociocultural factors, and government support, with entrepreneurial development as the dependent variable and perception of success as a mediator. The data was analyzed using SmartPLS software. Results indicated that most variables had reliable Cronbach Alpha values, though issues with discriminant validity were found. The structural model showed substantial explanatory power, and most path coefficients indicated positive relationships, except for the link between government support and entrepreneurial development. However, only one hypothesis was accepted, revealing that socio-cultural factors significantly influence entrepreneurial development through the perception of success. The study suggests that future research should focus on specific sectors within microenterprises and include a larger sample size for a broader understanding of women’s economic contributions. This research provides valuable insights for policymakers aiming to enhance support for women microentrepreneurs in Malaysia.

Suggested Citation

  • Vikneswary Tirumalaisamy & Asokan Vasudevan & Rajani Balakrishnan & Suleiman Ibrahim Shelash Mohammad & A. Vasumathi & Ahmad Samed Al-Adwan & Barween Al Kurdi, 2024. "Key Success Factors in Entrepreneurial Development among Women Micro-Entrepreneurs in Malaysia," International Review of Management and Marketing, Econjournals, vol. 14(6), pages 364-371, October.
    • Handle: RePEc:eco:journ3:2024-06-37
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    References listed on IDEAS

    as
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    More about this item

    Keywords

    Success Factors; Entrepreneurial Development; Women Entrepreneurs; Micro Entrepreneurs; Socio-cultural Factors;
    All these keywords.

    JEL classification:

    • M54 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Personnel Economics - - - Labor Management

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