Examining the Impact of Sensory Marketing on Young Consumers: A McDonald’s Case Study
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References listed on IDEAS
- Ha-Won Jang & Soo-Bum Lee, 2019. "Applying Effective Sensory Marketing to Sustainable Coffee Shop Business Management," Sustainability, MDPI, vol. 11(22), pages 1-17, November.
- A. Ferrand & L. Robinson & Pierre Valette-Florence, 2010. "The Intention-to-repurchase Paradox: A case of the Health and Fitness Industry," Post-Print halshs-00325142, HAL.
- Hultén, Bertil, 2017. "Branding by the five senses: A sensory branding framework," Journal of Brand Strategy, Henry Stewart Publications, vol. 6(3), pages 281-292, December.
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More about this item
Keywords
Sight; attitude; purchase intention; sensory marketing;All these keywords.
JEL classification:
- M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising
- M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
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