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Social Media and Convergence Culture: A Scoping Review of the Literature on North American Basketball

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  • Théo Girardin
  • Romain Roult
  • Olivier Sirost
  • Charly Machemehl

Abstract

This systematic review was based on the work of Arksey and O’Malley and presents the current research on social media use in North American basketball. Thirty-five articles were reviewed to (a) identify authors, concepts, research methods, and the results that have provided greater insight into the role of social media in sports; and (b) describe both the strategies underlying social media use according to user profiles and the new relationship that is emerging between social media and the world of sports. The review reveals the multifaceted nature of the issues that have emerged with the increasing use of social media in sports, and this is discussed within the framework of the model proposed by Jenkins.

Suggested Citation

  • Théo Girardin & Romain Roult & Olivier Sirost & Charly Machemehl, 2020. "Social Media and Convergence Culture: A Scoping Review of the Literature on North American Basketball," SAGE Open, , vol. 10(3), pages 21582440209, August.
    • Handle: RePEc:sae:sagope:v:10:y:2020:i:3:p:2158244020949203
    DOI: 10.1177/2158244020949203
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    References listed on IDEAS

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    1. Michael E. Pfahl & Andrew Kreutzer & Mike Maleski & Jeff Lillibridge & Jeff Ryznar, 2012. "If you build it, will they come?: A case study of digital spaces and brand in the National Basketball Association," Sport Management Review, Taylor & Francis Journals, vol. 15(4), pages 518-537, October.
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    4. Yuan, Chun Lin & Kim, Juran & Kim, Sang Jin, 2016. "Parasocial relationship effects on customer equity in the social media context," Journal of Business Research, Elsevier, vol. 69(9), pages 3795-3803.
    5. Kevin Filo & Daniel Lock & Adam Karg, 2015. "Sport and social media research: A review," Sport Management Review, Taylor & Francis Journals, vol. 18(2), pages 166-181, April.
    6. A. Ferrand & L. Robinson & Pierre Valette-Florence, 2010. "The Intention-to-repurchase Paradox: A case of the Health and Fitness Industry," Post-Print halshs-00325142, HAL.
    7. Pfahl, Michael E. & Kreutzer, Andrew & Maleski, Mike & Lillibridge, Jeff & Ryznar, Jeff, 2012. "If you build it, will they come?: A case study of digital spaces and brand in the National Basketball Association," Sport Management Review, Elsevier, vol. 15(4), pages 518-537.
    8. Jeremy Koster & Brandy Aven, 2018. "The effects of individual status and group performance on network ties among teammates in the National Basketball Association," PLOS ONE, Public Library of Science, vol. 13(4), pages 1-18, April.
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