Business and Energy Efficiency in the Age of Industry 4.0: The Hulten, Broweus and Van Dijk Sensory Marketing Model Applied to Spanish Textile Stores during the COVID-19 Crisis
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Cited by:
- Konstantinos Salonitis, 2023. "Manufacturing Energy Efficiency and Industry 4.0," Energies, MDPI, vol. 16(5), pages 1-4, February.
- Norbert Bajkó & Zsolt Fülöp & Kinga Nagyné Pércsi, 2022. "Changes in the Innovation- and Marketing-Habits of Family SMEs in the Foodstuffs Industry, Caused by the Coronavirus Pandemic in Hungary," Sustainability, MDPI, vol. 14(5), pages 1-17, March.
- Carmen Quiles‐Soler & Alba‐María Martínez‐Sala & Juan Monserrat‐Gauchi, 2023. "Fashion industry's environmental policy: Social media and corporate website as vehicles for communicating corporate social responsibility," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 30(1), pages 180-191, January.
- Isabel Palomo-Domínguez & Rodrigo Elías-Zambrano & Víctor Álvarez-Rodríguez, 2023. "Gen Z’s Motivations towards Sustainable Fashion and Eco-Friendly Brand Attributes: The Case of Vinted," Sustainability, MDPI, vol. 15(11), pages 1-23, May.
- Araceli Galiano-Coronil & Marina Yong Alcedo-Velázquez & Sofía Blanco-Moreno & Luis Bayardo Tobar Pesántez, 2024. "Comparison and positioning of NGOs aimed at children from the perspective of social marketing on Twitter," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-16, December.
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Keywords
Industry 4.0; sensory marketing; COVID-19; retail; merchandising;All these keywords.
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