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The Effect of Absorptive Capability on Relationship between Total Quality Management and New Product Innovativeness of ISO 9001 International Quality Standard in the Industries Sector, Thailand

Author

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  • Nirusa Sirivariskul

    (University of Miyazaki, Miyazaki, Japan.)

Abstract

Many scholars have suggested that total quality management (TQM) is an important key that pushes innovation. Literature examines the effect of absorptive capability as a mediator of the relationship between TQM and new product innovativeness. However, there are a few studies investigated these relationships. This results draws on the resource-based view theory to examine sixty-two ISO 9001 firms. The finding shows that TQM is positively related to new product innovativeness. More importantly, the result indicated that absorptive capability positively mediated the relationship between both variables. Implication of the finding is meaningful for both academies and management.

Suggested Citation

  • Nirusa Sirivariskul, 2019. "The Effect of Absorptive Capability on Relationship between Total Quality Management and New Product Innovativeness of ISO 9001 International Quality Standard in the Industries Sector, Thailand," International Review of Management and Marketing, Econjournals, vol. 9(1), pages 31-35.
    • Handle: RePEc:eco:journ3:2019-01-4
    as

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    References listed on IDEAS

    as
    1. Easton, George S & Jarrell, Sherry L, 1998. "The Effects of Total Quality Management on Corporate Performance: An Empirical Investigation," The Journal of Business, University of Chicago Press, vol. 71(2), pages 253-307, April.
    2. Avimanyu Datta, 2011. "Review and Extension on Ambidexterity: A Theoretical Model Integrating Networks and Absorptive Capacity," Journal of Management and Strategy, Journal of Management and Strategy, Sciedu Press, vol. 2(1), pages 2-22, March.
    3. Avimanyu Datta, 2011. "Combining Networks, Ambidexterity and Absorptive Capacity to Explain Commercialization of Innovations: A Theoretical Model from Review and Extension," Journal of Management and Strategy, Journal of Management and Strategy, Sciedu Press, vol. 2(4), pages 2-25, December.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Total Quality Management; New Product Innovativeness; Absorptive Capability;
    All these keywords.

    JEL classification:

    • D2 - Microeconomics - - Production and Organizations
    • L2 - Industrial Organization - - Firm Objectives, Organization, and Behavior

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