IDEAS home Printed from https://ideas.repec.org/a/eco/journ3/2018-04-4.html
   My bibliography  Save this article

Determinants Customer Satisfaction and Implications of Interest in Buying Repeated Types of Buyers in Food Vendors Street Vendors (PMKL) in Tangerang Selatan-Banten

Author

Listed:
  • Rahayu Lestari

    (Faculty of Economics, Universitas Nasional, Jakarta, Indonesia,)

  • Lisa Amelia

    (Faculty of Economics and Business, Universitas Persada Indonesia Y.A.I, Jakarta, Indonesia)

  • Alvin Hizrian

    (Faculty of Economics and Business, Universitas Persada Indonesia Y.A.I, Jakarta, Indonesia.)

Abstract

This research to test determinan customer satisfaction and implications of interest in buying repeated types of buyers in food vendors street vendors (PMKL) in the Tangerang Selatan.The study is done at 200 people consumers who makes a purchase food in food vendors street vendors (PMKL) in Tangerang Selatan-Banten. Research test determinan customer satisfaction and implications of interest in buying repeated types of buyers in food vendors street vendors (PMKL) in Tangerang Selatan-Banten.Data analyzed to research this in a partial least square (PLS) and used tools smartpls3.The research results show that all three variable the product quality, and in location of economic activities significant to customer satisfaction, while variable perception price has not been affecting the customer satisfaction.Variable customer satisfaction significant to interest in buying repeated consumers the food vendors the street vendors in the Tangerang Selatan-Banten.

Suggested Citation

  • Rahayu Lestari & Lisa Amelia & Alvin Hizrian, 2018. "Determinants Customer Satisfaction and Implications of Interest in Buying Repeated Types of Buyers in Food Vendors Street Vendors (PMKL) in Tangerang Selatan-Banten," International Review of Management and Marketing, Econjournals, vol. 8(4), pages 24-31.
    • Handle: RePEc:eco:journ3:2018-04-4
    as

    Download full text from publisher

    File URL: https://www.econjournals.com/index.php/irmm/article/download/6588/pdf
    Download Restriction: no
    File URL: https://www.econjournals.com/index.php/irmm/article/view/6588/pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. H. Bodur & Ting Gao & Bianca Grohmann, 2014. "The Ethical Attribute Stigma: Understanding When Ethical Attributes Improve Consumer Responses to Product Evaluations," Journal of Business Ethics, Springer, vol. 122(1), pages 167-177, June.
    2. Ashley, Christy & Noble, Stephanie M. & Donthu, Naveen & Lemon, Katherine N., 2011. "Why customers won't relate: Obstacles to relationship marketing engagement," Journal of Business Research, Elsevier, vol. 64(7), pages 749-756, July.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Minguez, Ana & Javier Sese, F., 2022. "Why do you want a relationship, anyway? Consent to receive marketing communications and donors’ willingness to engage with nonprofits," Journal of Business Research, Elsevier, vol. 148(C), pages 356-367.
    2. Gary M. Fleischman & Eric N. Johnson & Kenton B. Walker & Sean R. Valentine, 2019. "Ethics Versus Outcomes: Managerial Responses to Incentive-Driven and Goal-Induced Employee Behavior," Journal of Business Ethics, Springer, vol. 158(4), pages 951-967, September.
    3. Katja H. Brunk & Cara Boer, 2020. "How do Consumers Reconcile Positive and Negative CSR-Related Information to Form an Ethical Brand Perception? A Mixed Method Inquiry," Journal of Business Ethics, Springer, vol. 161(2), pages 443-458, January.
    4. Bruneau, Virginie & Swaen, Valérie & Zidda, Pietro, 2018. "Are loyalty program members really engaged? Measuring customer engagement with loyalty programs," Journal of Business Research, Elsevier, vol. 91(C), pages 144-158.
    5. Brodie, Roderick J. & Ilic, Ana & Juric, Biljana & Hollebeek, Linda, 2013. "Consumer engagement in a virtual brand community: An exploratory analysis," Journal of Business Research, Elsevier, vol. 66(1), pages 105-114.
    6. Gao, Mengjia & Huang, Lin, 2021. "Quality of channel integration and customer loyalty in omnichannel retailing: The mediating role of customer engagement and relationship program receptiveness," Journal of Retailing and Consumer Services, Elsevier, vol. 63(C).
    7. Atul Purohit & Urjita Thakar, 2019. "Role of information and communication technology in improving loyalty program effectiveness: a comprehensive approach and future research agenda," Information Technology & Tourism, Springer, vol. 21(2), pages 259-280, June.
    8. Suha Fouad Salem, 2021. "Do Relationship Marketing Constructs Enhance Consumer Retention? An Empirical Study Within the Hotel Industry," SAGE Open, , vol. 11(2), pages 21582440211, April.
    9. A. Duisebayeva, 2018. "Comparative Analysis of Marketing Techniques in the Republic of Kazakhstan and Ukraine," European Research Studies Journal, European Research Studies Journal, vol. 0(2), pages 289-306.
    10. Ahmadi, Sadra & Shokouhyar, Sajjad & Amerioun, Motahare & Salehi Tabrizi, Neda, 2024. "A social media analytics-based approach to customer-centric reverse logistics management of electronic devices: A case study on notebooks," Journal of Retailing and Consumer Services, Elsevier, vol. 76(C).
    11. Torsten J. Gerpott & Phil Meinert, 2016. "Correlates of using the billing system of a mobile network operator to pay for digital goods and services," Information Systems Frontiers, Springer, vol. 18(6), pages 1265-1283, December.
    12. Farid Ma'ruf & Ita Reinita Hadari & Dini Amalia, 2019. "Employee Motivation and Performance Models," International Review of Management and Marketing, Econjournals, vol. 9(6), pages 80-86.
    13. Rudain Othman Yousif, 2016. "The Impact of Personal Selling on the Purchasing Behavior towards Clothes: A Case Study on the Youth Category," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 8(5), pages 128-135, October.
    14. Kharis Kurnianto & Setyo Aji Nugroho & Jati Tri Priyambodo, 2018. "Influence of Products, Premium Pricing, and Service processes On Customer Satisfaction of Pt Asuransi Jiwa Taspen 2014-2018 Period," International Review of Management and Marketing, Econjournals, vol. 8(6), pages 62-66.
    15. Zaglia, Melanie E., 2013. "Brand communities embedded in social networks," Journal of Business Research, Elsevier, vol. 66(2), pages 216-223.
    16. Jeremy S. Wolter & Dora E. Bock & Christopher D. Hopkins & Michael Giebelhausen, 2022. "Not the relationship type? Loyalty propensity as a reason to maintain marketing relationships," Journal of the Academy of Marketing Science, Springer, vol. 50(5), pages 1052-1070, September.
    17. Bailey, Ainsworth Anthony & Bonifield, Carolyn M. & Elhai, Jon D., 2021. "Modeling consumer engagement on social networking sites: Roles of attitudinal and motivational factors," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).
    18. Johanna Gummerus & Veronica Liljander & Reija Sihlman, 2017. "Do Ethical Social Media Communities Pay Off? An Exploratory Study of the Ability of Facebook Ethical Communities to Strengthen Consumers’ Ethical Consumption Behavior," Journal of Business Ethics, Springer, vol. 144(3), pages 449-465, September.
    19. Lin, Marta Yuan-Chen & Nguyen, Tessa Tien & Cheng, Edward Ying-Lun & Le, Angelina Nhat Hanh & Cheng, Julian Ming Sung, 2022. "Proximity marketing and Bluetooth beacon technology: A dynamic mechanism leading to relationship program receptiveness," Journal of Business Research, Elsevier, vol. 141(C), pages 151-162.
    20. Joanne L. Tingey-Holyoak & John D. Pisaniello, 2017. "Strategic Responses to Resource Management Pressures in Agriculture: Institutional, Gender and Location Effects," Journal of Business Ethics, Springer, vol. 144(2), pages 381-400, August.

    More about this item

    Keywords

    Product quality; perception of price; location of business; customer satisfaction; interest to buying repeated; food trader sidewalk (PMKL);
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eco:journ3:2018-04-4. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Ilhan Ozturk (email available below). General contact details of provider: http://www.econjournals.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.