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Evolution of Capabilities in the Discovery Cycle of an Innovation in the Pharmaceutical Market

Author

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  • Claudimar Pereira da Veiga

    (Department of Business Management/PPAD, Pontifical Catholic University of Paraná, PUCPR, Imaculada Conceição, 1155, 80215-901 Curitiba, PR, Brazil)

  • Cassia Rita Pereira da Veiga

    (Department of Business Management/PPAD, Pontifical Catholic University of Paraná, PUCPR, Imaculada Conceição, 1155, 80215-901 Curitiba, PR, Brazil)

  • Mônica Maier Giacomini

    (Department of Business Management/PPGADM, Federal University of Paraná, UFPR, Prof. Lothario Meissner, 632, 802010-170 Curitiba, PR, Brazil.)

  • Heitor Takashi Kato

    (Department of Business Management/PPAD, Pontifical Catholic University of Paraná, PUCPR, Imaculada Conceição, 1155, 80215-901 Curitiba, PR, Brazil)

  • Jansen Maia Del Corso

    (Department of Business Management/PPAD, Pontifical Catholic University of Paraná, PUCPR, Imaculada Conceição, 1155, 80215-901 Curitiba, PR, Brazil)

Abstract

The objective of this study is to analyze the evolution of dynamic capabilities in the discovery cycle of an innovation in the pharmaceutical market of erectile dysfunction in the period of 20 years. To achieve this, two distinct and complementary concepts were applied: Models of March (1991) to exploitative and explorative discovery in the organizational learning process and the three components of dynamic capabilities. The result showed that the components of the capabilities may be identified in the discovery cycle of Viagra®. The study confirms the existence of a stock of knowledge among the companies in the pharmaceutical market of erectile dysfunction as well as a large absorptive capacity among all of them.

Suggested Citation

  • Claudimar Pereira da Veiga & Cassia Rita Pereira da Veiga & Mônica Maier Giacomini & Heitor Takashi Kato & Jansen Maia Del Corso, 2015. "Evolution of Capabilities in the Discovery Cycle of an Innovation in the Pharmaceutical Market," International Review of Management and Marketing, Econjournals, vol. 5(3), pages 141-153.
    • Handle: RePEc:eco:journ3:2015-03-06
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    More about this item

    Keywords

    Marketing; Innovation; Pharmaceutical Industry; Property Intellectual;
    All these keywords.

    JEL classification:

    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising
    • M19 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Other

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