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Gender and Entrepreneurship: Motivational Factors for Women Entrepreneurs in India

Author

Listed:
  • V. Shunmugasundaram

    (Faculty of Commerce, Banaras Hindu University, Varanasi, Uttar Pradesh, India,)

  • Nupur Nupur

    (Scholar, Faculty of Commerce, Banaras Hindu University, Varanasi, Uttar Pradesh, India)

Abstract

The goal of the present research is to examine whether demographic variables can differentiate among the motivational factors of women entrepreneurs in India. The findings of Ozsunger, 2019 are elongated in the current study. Data was collected from the business owners of small, medium, and micro enterprises from the Haryana state of India. Respondents were asked questions on four dimensions of motivational factors i.e., push, pull, balanced and emotional factors that influence women-owned enterprises. The study used survey research. The findings of the paper show that training, experience, medium-sized enterprises, and assistance from financial institutions can differentiate the motivational factors. The study collected data from five districts of Haryana, and diversified data could have been used. A mixed methods approach could have been used instead of a quantitative approach.

Suggested Citation

  • V. Shunmugasundaram & Nupur Nupur, 2023. "Gender and Entrepreneurship: Motivational Factors for Women Entrepreneurs in India," International Journal of Economics and Financial Issues, Econjournals, vol. 13(2), pages 102-108, March.
    • Handle: RePEc:eco:journ1:2023-02-12
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    References listed on IDEAS

    as
    1. Gary Akehurst & Enrique Simarro & Alicia Mas‐Tur, 2012. "Women entrepreneurship in small service firms: motivations, barriers and performance," The Service Industries Journal, Taylor & Francis Journals, vol. 32(15), pages 2489-2505, January.
    2. Sue Birley & Caroline Moss & Peter Saunders, 1987. "Do Women Entrepreneurs Require Different Training?," Entrepreneurship Theory and Practice, , vol. 12(1), pages 27-36, July.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Women Entrepreneurship; Discriminat; Motivational Factors; Gender Equality; India;
    All these keywords.

    JEL classification:

    • M54 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Personnel Economics - - - Labor Management
    • N35 - Economic History - - Labor and Consumers, Demography, Education, Health, Welfare, Income, Wealth, Religion, and Philanthropy - - - Asia including Middle East
    • O35 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Social Innovation

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