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Payment Certainty in Discrete Choice Contigent Valuation Responses: Results from a Field Validity Test

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  • Ethier, Robert G.
  • Poe, Gregory L.
  • Vossler, Christian A.
  • Welsh, Michael P.

Abstract

Two methods for calibrating discrete choice contingent valuation responses – the dichotomous choice with followup certainty question method of Champ et al. (1997) and the multiple bounded method of Welsh and Poe (1998) – are evaluated using data from a field validity comparison of hypothetical and actual participation decisions in a green electricity pricing program. Both calibration methods can produce hypothetical participation levels that closely correspond with actual program participation rates. However, the two methods demonstrate procedural variance as they yield significantly different underlying distributions of willingness to pay.

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  • Ethier, Robert G. & Poe, Gregory L. & Vossler, Christian A. & Welsh, Michael P., 2001. "Payment Certainty in Discrete Choice Contigent Valuation Responses: Results from a Field Validity Test," Working Papers 127668, Cornell University, Department of Applied Economics and Management.
    • Handle: RePEc:ags:cudawp:127668
    DOI: 10.22004/ag.econ.127668
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    2. Bills, Nelson L. & Poe, Gregory L. & Wright, Peter, 2003. "Using Voluntary Approaches to Reduce Environmental Damages: Evidence from a Survey of New York Dairy Farms," Japanese Journal of Agricultural Economics (formerly Japanese Journal of Rural Economics), Agricultural Economics Society of Japan (AESJ), vol. 5, pages 1-16.
    3. Regmi, Arun & Kreye, Melissa M. & Kreye, Jesse K., 2023. "Forest landowner demand for prescribed fire as an ecological management tool in Pennsylvania, USA," Forest Policy and Economics, Elsevier, vol. 148(C).
    4. Nikita Lyssenko & Roberto Mart󹑺-Espiñeira, 2012. "Respondent uncertainty in contingent valuation: the case of whale conservation in Newfoundland and Labrador," Applied Economics, Taylor & Francis Journals, vol. 44(15), pages 1911-1930, May.
    5. Jerrod Penn & Wuyang Hu, 2023. "Adjusting and Calibrating Elicited Values Based on Follow-up Certainty Questions: A Meta-analysis," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 84(4), pages 919-946, April.
    6. Vossler, Christian A., 2003. "Multiple bounded discrete choice contingent valuation: parametric and nonparametric welfare estimation and a comparison to the payment card," MPRA Paper 38867, University Library of Munich, Germany.
    7. O. Ashton Morgan & John C. Whitehead, 2018. "Willingness to Pay for Soccer Player Development in the United States," Journal of Sports Economics, , vol. 19(2), pages 279-296, February.
    8. Carlo Andrea Bollino, 2009. "The Willingness to Pay for Renewable Energy Sources: The Case of Italy with Socio-demographic Determinants," The Energy Journal, , vol. 30(2), pages 81-96, April.
    9. Moore, Rebecca & Bishop, Richard C. & Provencher, Bill & Champ, Patricia A., 2009. "Accounting for Respondent Uncertainty to Improve Willingness-to-Pay Estimates," Staff Papers 92233, University of Wisconsin-Madison, Department of Agricultural and Applied Economics.
    10. Karen Blumenschein & Glenn C. Blomquist & Magnus Johannesson & Nancy Horn & Patricia Freeman, 2008. "Eliciting Willingness to Pay Without Bias: Evidence from a Field Experiment," Economic Journal, Royal Economic Society, vol. 118(525), pages 114-137, January.
    11. Sharma, Sadikshya & Kreye, Melissa M., 2022. "Social value of bird conservation on private forest lands in Pennsylvania, USA," Ecological Economics, Elsevier, vol. 196(C).
    12. Norwood, F. Bailey, 2005. "Can Calibration Reconcile Stated and Observed Preferences?," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 37(1), pages 1-10, April.
    13. Milad Haghani & Michiel C. J. Bliemer & John M. Rose & Harmen Oppewal & Emily Lancsar, 2021. "Hypothetical bias in stated choice experiments: Part II. Macro-scale analysis of literature and effectiveness of bias mitigation methods," Papers 2102.02945, arXiv.org.
    14. Sund, Björn, 2009. "Certainty calibration in contingent valuation - exploring the within-difference between dichotomous choice and open-ended answers as a certainty measure," Working Papers 2009:1, Örebro University, School of Business.
    15. Cristeche, Estela & Tello, Diego & de Prada, Jorge & Brescia, Victor, 2015. "Contigent Valuation with Multiple Bounded Format and Uncertainty Response of a Rural Land Zoning Program in the South of Cordoba Province, Argentina," 2015 Conference, August 9-14, 2015, Milan, Italy 211551, International Association of Agricultural Economists.
    16. Steven B. Caudill & Peter A. Groothuis & John C. Whitehead, 2006. "Testing for Hypothetical Bias in Contingent Valuation Using a Latent Choice Multinomial Logit Model," Working Papers 06-09, Department of Economics, Appalachian State University.

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