IDEAS home Printed from https://ideas.repec.org/a/ags/joaaec/350126.html
   My bibliography  Save this article

Is There a Market for Branded Gulf of Mexico Oysters?

Author

Listed:
  • Petrolia, Daniel R.
  • Walton, William C.
  • Yehouenou, Lauriane

Abstract

We administered an online choice experiment to a sample of U.S. raw-oyster consumers to identify factors influencing preferences for Gulf of Mexico oysters, determined the extent of preference heterogeneity, and estimated marginal willingness to pay for specific varieties and other key attributes. Results indicate significant preference heterogeneity among select varieties, with non-Gulf respondents estimated to require a price discount on Gulf oyster varieties on the order of $3–$6/half dozen. Gulf respondents were found to be less sensitive to oyster variety, and estimated to be willing to pay a price premium only for select Gulf varieties on the order of $0–$3/half dozen.

Suggested Citation

  • Petrolia, Daniel R. & Walton, William C. & Yehouenou, Lauriane, 2017. "Is There a Market for Branded Gulf of Mexico Oysters?," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 49(1), January.
    • Handle: RePEc:ags:joaaec:350126
    DOI: 10.22004/ag.econ.350126
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/350126/files/is-there-a-market-for-branded-gulf-of-mexico-oysters.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.350126?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:joaaec:350126. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/saeaaea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.