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Quality Of Services – Key Factor for the Image Creation of Tourist Destination

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  • Gina-Ionela Butnaru

    (Alexandru Ioan Cuza University of Iasi)

Abstract

The image of the tourist destination is a topic approached by many researchers. They emphasised the fact that image creation is determined by factors, both cognitive and emotional. In the present article, we insisted on the quality of services, considering that this factor plays an essential role in the image creation of tourist destination. We performed the frequency-based statistical modelling of the key factors for the image creation of Vatra Dornei tourist destination, and we proposed a model emphasising the relationship between the quality of services, and the image of the tourist destination.

Suggested Citation

  • Gina-Ionela Butnaru, 2017. "Quality Of Services – Key Factor for the Image Creation of Tourist Destination," EuroEconomica, Danubius University of Galati, issue 1(36), pages 159-174, May.
    • Handle: RePEc:dug:journl:y:2017:i:1:p:159-174
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    File URL: http://journals.univ-danubius.ro/index.php/euroeconomica/article/view/4084/4011
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    References listed on IDEAS

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