Review Of Consumer Cognition Research From The Embodied Cognition Perspective In The Context Of Online Consumption
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DOI: 10.26480/imcs.02.2018.01.07
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References listed on IDEAS
- von Wallpach, Sylvia & Kreuzer, Maria, 2013. "Multi-sensory sculpting (MSS): Eliciting embodied brand knowledge via multi-sensory metaphors," Journal of Business Research, Elsevier, vol. 66(9), pages 1325-1331.
- Henrik Hagtvedt & S. Adam Brasel, 2017. "Color Saturation Increases Perceived Product Size," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 44(2), pages 396-413.
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Keywords
Embodied cognition; mental imagery; virtual sense; metaphor.Journal: Information Management and Computer Science (IMCS);All these keywords.
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