IDEAS home Printed from https://ideas.repec.org/a/sae/sagope/v10y2020i4p2158244020969675.html
   My bibliography  Save this article

The Mechanism of Empathy and Relationship Commitment Through Emojis: Path to Perspective Taking, Inner Imitation, Emotional Empathy, and Relationship Commitment

Author

Listed:
  • Hye-Jin Jeon

Abstract

We analyzed empathy and relationship commitment mechanisms through emojis. We defined emojis based on theoretical reviews and neuroscientific studies as a mind reading process. Perspective taking, inner imitation, and emoji cognition were independent variables. Emotional empathy and emotional response was the mediating variable. Relationship commitment and behavioral response was the dependent variable. Analyzing the relationship between variables indicated emotional empathy and relationship commitment through emojis having positive (+) relationships with “perspective taking†and “inner imitation,†the two dimensions of mind reading (cognitive and emotional) and, among them, a stronger positive (+) relationship with inner imitation, which is simulation theory’s (ST) cognitive process. Relationship commitment through emojis was strongly related to emotional empathy as a mediating factor than being directly related to cognitive processes (perspective taking, inner imitation). Moreover, considering inner imitation’s influence being greater than perspective taking, relationship commitment through emojis is mainly caused by emotional empathy with inner imitation as a mediating factor.

Suggested Citation

  • Hye-Jin Jeon, 2020. "The Mechanism of Empathy and Relationship Commitment Through Emojis: Path to Perspective Taking, Inner Imitation, Emotional Empathy, and Relationship Commitment," SAGE Open, , vol. 10(4), pages 21582440209, November.
  • Handle: RePEc:sae:sagope:v:10:y:2020:i:4:p:2158244020969675
    DOI: 10.1177/2158244020969675
    as

    Download full text from publisher

    File URL: https://journals.sagepub.com/doi/10.1177/2158244020969675
    Download Restriction: no

    File URL: https://libkey.io/10.1177/2158244020969675?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Stern, Barbara B, 1994. "Classical and Vignette Television Advertising Dramas: Structural Models, Formal Analysis, and Comsumer Effects," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 20(4), pages 601-615, March.
    2. Geyskens, I. & Steenkamp, J.E.B.M. & Scheer, L.K. & Kumar, N., 1996. "The effects of trust and interdependence on relationship commitment : A trans-Atlantic study," Other publications TiSEM ef7c8d6c-963d-4ee7-8576-9, Tilburg University, School of Economics and Management.
    3. Sheng-Cheng Huang & Randolph G. Bias & David Schnyer, 2015. "How are icons processed by the brain? Neuroimaging measures of four types of visual stimuli used in information systems," Journal of the Association for Information Science & Technology, Association for Information Science & Technology, vol. 66(4), pages 702-720, April.
    4. Escalas, Jennifer Edson & Stern, Barbara B, 2003. "Sympathy and Empathy: Emotional Responses to Advertising Dramas," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 29(4), pages 566-578, March.
    5. MacInnis, Deborah J & Price, Linda L, 1987. "The Role of Imagery in Information Processing: Review and Extensions," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 13(4), pages 473-491, March.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Hye-Jin Jeon, 2022. "Differences in Empathy According to Nonverbal Expression Elements of Emojis: Focusing on the Humanoid Emojis of KakaoTalk," SAGE Open, , vol. 12(3), pages 21582440221, July.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Verena Hüttl-Maack & Doreén Pick & Heribert Gierl, 2019. "Handle with care! How majority cues can reduce the negative effects of warnings of foreseeable product failures," Review of Managerial Science, Springer, vol. 13(4), pages 689-723, August.
    2. Ketron, Seth & Naletelich, Kelly, 2019. "Victim or beggar? Anthropomorphic messengers and the savior effect in consumer sustainability behavior," Journal of Business Research, Elsevier, vol. 96(C), pages 73-84.
    3. Dharun Kasilingam & Soundararaj Ajitha, 2022. "Storytelling in advertisements: understanding the effect of humor and drama on the attitude toward brands," Journal of Brand Management, Palgrave Macmillan, vol. 29(4), pages 341-362, July.
    4. Daly, Bonita A. & Schuler, Drue K., 1998. "Redefining a certified public accounting firm," Accounting, Organizations and Society, Elsevier, vol. 23(5-6), pages 549-567.
    5. Ahmed Ibrahim Alzahrani & T. Ramayah & Nalini Suppiah & Osama Alfarraj & Nasser Alalwan, 2020. "Modeling Blog Usage From a Developing Country Perspective Using Structural Equation Modeling (SEM)," SAGE Open, , vol. 10(3), pages 21582440209, July.
    6. Judit Oláh & Attila Bai & György Karmazin & Péter Balogh & József Popp, 2017. "The Role Played by Trust and Its Effect on the Competiveness of Logistics Service Providers in Hungary," Sustainability, MDPI, vol. 9(12), pages 1-22, December.
    7. Zur, Andrew & Leckie, Civilai & Webster, Cynthia M., 2012. "Cognitive and affective trust between Australian exporters and their overseas buyers," Australasian marketing journal, Elsevier, vol. 20(1), pages 73-79.
    8. Juan Oliveros Fontaine & Cristina del Campo & Elena Urquía-Grande, 2024. "What Are Investors Most Interested in about Sustainability? An Approach from the Scientific Literature," Sustainability, MDPI, vol. 16(8), pages 1-23, April.
    9. P. Van Kenhove & K. De Wulf & D. Van Den Poelt, 2003. "Does Attitudinal Commitment to Stores Always Lead to Behavioral Loyalty? The Moderating Effect of Age," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 03/168, Ghent University, Faculty of Economics and Business Administration.
    10. imen ABDENNADHER & Karim TRABELSI & Tarek ABDELLATIF, 2017. "Les influences des déterminants de la qualité relationnelle des banques islamiques sur l’engagement de leurs clients," Journal of Academic Finance, RED research unit, university of Gabes, Tunisia, vol. 8(1), June.
    11. Ishikawa, Yoshiko & Okada, Erica Mina, 2021. "Hedonic Alternatives in a Simple Choice Context," Hitotsubashi Journal of commerce and management, Hitotsubashi University, vol. 54(1), pages 1-14, January.
    12. Mutlu Yuksel Avcilar & Akin Alkevli, 2017. "The Antecedents of Mobile Repurchasing Intentions: An Empirical Investigation among Turkish Mobile Shoppers," International Journal of Business and Management, Canadian Center of Science and Education, vol. 12(3), pages 105-105, February.
    13. Nagpal, Anish & Lei, Jing & Khare, Adwait, 2015. "To Choose or to Reject: The Effect of Decision Frame on Food Customization Decisions," Journal of Retailing, Elsevier, vol. 91(3), pages 422-435.
    14. Cardoso, Lucília & Dias, Francisco & de Araújo, Arthur Filipe & Andrés Marques, Maria Isabel, 2019. "A destination imagery processing model: Structural differences between dream and favourite destinations," Annals of Tourism Research, Elsevier, vol. 74(C), pages 81-94.
    15. Schulze, Birgit & Wocken, Christian & Spiller, Achim, 2008. "(Dis)loyalty in the German dairy industry: a supplier relationship management view ; empirical evidence and management implications," DARE Discussion Papers 0806, Georg-August University of Göttingen, Department of Agricultural Economics and Rural Development (DARE).
    16. Stylos, Nikolaos & Bellou, Victoria & Andronikidis, Andreas & Vassiliadis, Chris A., 2017. "Linking the dots among destination images, place attachment, and revisit intentions: A study among British and Russian tourists," Tourism Management, Elsevier, vol. 60(C), pages 15-29.
    17. Campos-Vazquez, Raymundo M. & Cuilty, Emilio, 2014. "The role of emotions on risk aversion: A Prospect Theory experiment," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 50(C), pages 1-9.
    18. repec:dgr:rugsom:03g23 is not listed on IDEAS
    19. Soyoung An & Weolho Kim & Bongkoo Lee & Jungho Suh, 2022. "A Study on the Tourism-Related Information Consumption Process of Tourists on Social Networking Sites," Sustainability, MDPI, vol. 14(7), pages 1-16, March.
    20. He, Jiaxiu & Li, Bingqing & Wang, Xin (Shane), 2023. "Image features and demand in the sharing economy: A study of Airbnb," International Journal of Research in Marketing, Elsevier, vol. 40(4), pages 760-780.
    21. Mitev, Ariel & Bauer, András & Gáti, Mirkó, 2019. "A személyes értékesítők hálózatépítési tevékenysége [Networking activities of salespersons]," Közgazdasági Szemle (Economic Review - monthly of the Hungarian Academy of Sciences), Közgazdasági Szemle Alapítvány (Economic Review Foundation), vol. 0(1), pages 95-113.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sae:sagope:v:10:y:2020:i:4:p:2158244020969675. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: SAGE Publications (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.