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Bucovina As A Tourist Destination And The Impact Of The Recent International Financial Crisis. Recommendations For A Modern Destination Management Approach In International Destination Marketing

Author

Listed:
  • Heike BÄHRE

    (INTEGRON - Institute, Berlin, Germany/Ştefan cel Mare University of Suceava, Romania)

  • Ulrike FERGEN

    (Baltic College Fachhochschule des Mittelstandes (FHM), Germany)

  • Carmen CHAŞOVSCHI

    (Ştefan cel Mare University of Suceava, Romania)

Abstract

Bucovina is a cultural landscape in the triangle bordered between the Ukraine, Romania and Moldova. Based on a theoretical planning approach in destination marketing management, Bucovina is to be regarded as a destination situated at the end of the involvement stage of the Tourism Area Life Cycle (TALC). Literature, internet research, qualitative interviews, and on site-observations depict Bucovina as a travel destination. The authors explore the impact of the financial crisis on Bucovina and forecast the destination trend for the next few years. Finally, they give recommendations for development of the Bucovina region in a sustainable, rapid and regulated manner.

Suggested Citation

  • Heike BÄHRE & Ulrike FERGEN & Carmen CHAŞOVSCHI, 2013. "Bucovina As A Tourist Destination And The Impact Of The Recent International Financial Crisis. Recommendations For A Modern Destination Management Approach In International Destination Marketing," Revista de turism - studii si cercetari in turism / Journal of tourism - studies and research in tourism, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 16(16), pages 7-14, December.
    • Handle: RePEc:scm:rdtusv:v:16:y:2013:i:16:p:7-14
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    Cited by:

    1. Gina-Ionela Butnaru, 2017. "Quality Of Services – Key Factor for the Image Creation of Tourist Destination," EuroEconomica, Danubius University of Galati, issue 1(36), pages 159-174, May.

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