IDEAS home Printed from https://ideas.repec.org/a/dug/journl/y2012i1p7-13.html
   My bibliography  Save this article

CSR and Consumers’ Expectations towards it – A Marketing Perspective

Author

Listed:
  • Cosmina Paula GATEJ (BRADU)

    (Faculty of Economics and Business Administration, “Alexandru Ioan Cuza” University,)

Abstract

This review article aims to develop an integrating overview of the present status of the theory and research of the individuals` expectations of corporate social responsibility (CSR). Given the veritable explosion of CSR research during the recent years, there is a genuine need for the field to take stock of what has been learned so far and what that implies in terms of consumers expectations and where researchers should be headed. In order to clarify the concept of consumer`s expectations we analysed books and articles in leading economic journals. In the last years, expectations towards CSR have been increasing and, with this, the demand of having businesses behaves in a socially responsible manner. The main implications are the potential for adopting and incorporating CSR in the marketing and communications strategy of the company. In the paper, different theories are promoted, definitions and researches concerning the present status of the corporate social responsibility (CSR) and the individuals` expectations towards it, enriching the literature from this field of study.

Suggested Citation

  • Cosmina Paula GATEJ (BRADU), 2012. "CSR and Consumers’ Expectations towards it – A Marketing Perspective," EuroEconomica, Danubius University of Galati, issue 1(31), pages 7-13, February.
    • Handle: RePEc:dug:journl:y:2012:i:1:p:7-13
    as

    Download full text from publisher

    File URL: http://journals.univ-danubius.ro/index.php/euroeconomica/article/view/1239/1064
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Carroll, Archie B., 1991. "The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholders," Business Horizons, Elsevier, vol. 34(4), pages 39-48.
    2. Schwartz, Mark S. & Carroll, Archie B., 2003. "Corporate Social Responsibility: A Three-Domain Approach," Business Ethics Quarterly, Cambridge University Press, vol. 13(4), pages 503-530, October.
    3. R. Joseph Monsen, 1972. "Social Responsibility and the Corporation: Alternatives for the Future of Capitalism," Journal of Economic Issues, Taylor & Francis Journals, vol. 6(1), pages 125-141, March.
    4. Auger, Pat & Devinney, Timothy M. & Louviere, Jordan J. & Burke, Paul F., 2010. "The importance of social product attributes in consumer purchasing decisions: A multi-country comparative study," International Business Review, Elsevier, vol. 19(2), pages 140-159, April.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Meyer, Margit & Waßmann, Jan, 2011. "Strategische Corporate Social Responsibility. Konzeptionelle Entwicklung und Implementierung in der Praxis am Beispiel 'dm-drogerie markt'," Research Papers on Marketing Strategy 3/2011, Julius-Maximilians-Universität Würzburg, Lehrstuhl für BWL und Marketing.
    2. Jared Peifer, 2014. "Fund Loyalty Among Socially Responsible Investors: The Importance of the Economic and Ethical Domains," Journal of Business Ethics, Springer, vol. 121(4), pages 635-649, June.
    3. Siying Cai & Wenzhong Zhu & Yuting Wang, 2023. "Corpus analysis of evaluative language and framework implementation for pharmaceutical industry CSR reports," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 30(4), pages 2037-2052, July.
    4. Rabin Ibnu Zainal, 2019. "Analysis of CSR Legislation in Indonesia: Mandate to Business," Business and Economic Research, Macrothink Institute, vol. 9(3), pages 165-181, September.
    5. Dominik Aaken & Florian Buchner, 2020. "Religion and CSR: a systematic literature review," Journal of Business Economics, Springer, vol. 90(5), pages 917-945, June.
    6. RAMLUGUN Vidisha Gunesh & RABOUTE Wendy Geraldine, 2015. "Do Csr Practices Of Banks In Mauritius Lead To Satisfaction And Loyalty?," Studies in Business and Economics, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 10(2), pages 128-144, August.
    7. Juan Carlos Fandos-Roig & Javier Sánchez-García & Sandra Tena-Monferrer & Luis José Callarisa-Fiol, 2020. "Does CSR Help to Retain Customers in a Service Company?," Sustainability, MDPI, vol. 13(1), pages 1-21, December.
    8. Francisco González Santa Cruz & Iliana Loor Alcívar & Nelly Moreira Mero & Amalia Hidalgo-Fernández, 2020. "Analysis of the Dimensions of Corporate Social Responsibility: Study Applied to Co-operativism in Ecuador," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 148(2), pages 517-534, April.
    9. Tea Golja, 2012. "New Challenges in Corporate Governance: Linking M&A and Social Responsibility," Information Management and Business Review, AMH International, vol. 4(7), pages 379-390.
    10. Bodo B. Schlegelmilch & Ilona Szőcs, 2015. "Corporate philanthropy and ethicality: two opposing notions?," Chapters, in: Handbook on Ethics and Marketing, chapter 16, pages 317-353, Edward Elgar Publishing.
    11. David Sigurthorsson, 2012. "The Icelandic Banking Crisis: A Reason to Rethink CSR?," Journal of Business Ethics, Springer, vol. 111(2), pages 147-156, December.
    12. Wang, Sen, 2019. "Managing forests for the greater good: The role of the social license to operate," Forest Policy and Economics, Elsevier, vol. 107(C), pages 1-1.
    13. Thomas Beschorner & Thomas Hajduk & Christoph Schank, 2015. "Corporate social responsibility: individual, institutional and systemic perspectives," Chapters, in: Handbook on Ethics and Marketing, chapter 13, pages 263-283, Edward Elgar Publishing.
    14. Inoue, Yuhei & Lee, Seoki, 2011. "Effects of different dimensions of corporate social responsibility on corporate financial performance in tourism-related industries," Tourism Management, Elsevier, vol. 32(4), pages 790-804.
    15. Bongani Munkuli & Renee Horne, 2018. "Financial Markets Value Reputation for Corporate Social Responsibility (CSR) – A Study of the South African Mining Sector," Africagrowth Agenda, Africagrowth Institute, vol. 15(2), pages 17-22.
    16. Grażyna ŚMIGIELSKA, 2018. "A business case for sustainable development," CES Working Papers, Centre for European Studies, Alexandru Ioan Cuza University, vol. 10(1), pages 49-66, April.
    17. Junying Li & Jirawan Deeprasert & Rita Yi Man Li & Wei Lu, 2022. "The Influence of Chinese Professional Basketball Organizations’ (CPBOs’) Corporate Social Responsibility (CSR) Efforts on Their Clubs’ Sustainable Development," Sustainability, MDPI, vol. 14(19), pages 1-21, September.
    18. Archie B. Carroll, 2016. "Carroll’s pyramid of CSR: taking another look," International Journal of Corporate Social Responsibility, Springer, vol. 1(1), pages 1-8, December.
    19. Wang, Qi & Wu, Chong & Sun, Yang, 2015. "Evaluating corporate social responsibility of airlines using entropy weight and grey relation analysis," Journal of Air Transport Management, Elsevier, vol. 42(C), pages 55-62.
    20. Olga Bruyaka & Hanko Zeitzmann & Isabelle Chalamon & Richard Wokutch & Pooja Thakur, 2013. "Strategic Corporate Social Responsibility and Orphan Drug Development: Insights from the US and the EU Biopharmaceutical Industry," Journal of Business Ethics, Springer, vol. 117(1), pages 45-65, September.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:dug:journl:y:2012:i:1:p:7-13. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Florian Nuta (email available below). General contact details of provider: https://edirc.repec.org/data/fedanro.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.