Marketing Status in SMEs, Industrial versus Consumer Companies
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- Wai-Sum Siu & Wenchang Fang & Tingling Lin, 2004. "Strategic marketing practices and the performance of Chinese small and medium-sized enterprises (SMEs) in Taiwan," Entrepreneurship & Regional Development, Taylor & Francis Journals, vol. 16(2), pages 161-178, March.
- Pierre–André Julien & Charles Ramangalahy, 2003. "Competitive Strategy and Performance of Exporting SMEs: An Empirical Investigation of the Impact of Their Export Information Search and Competencies," Entrepreneurship Theory and Practice, , vol. 27(3), pages 227-245, July.
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Keywords
Marketing status; SMEs; Consumer marketing; industrial marketing;All these keywords.
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