Marketing Status in SMEs, Industrial versus Consumer Companies
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- Pierre–André Julien & Charles Ramangalahy, 2003. "Competitive Strategy and Performance of Exporting SMEs: An Empirical Investigation of the Impact of Their Export Information Search and Competencies," Entrepreneurship Theory and Practice, , vol. 27(3), pages 227-245, July.
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Keywords
Marketing status; SMEs; Consumer marketing; industrial marketing;All these keywords.
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