Are Small and Medium Enterprises (SMEs) Planning for Strategic Marketing in South Africa?
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DOI: 10.1515/fman-2016-0019
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References listed on IDEAS
- Shackleton, Charlie M. & Shackleton, Sheona E. & Buiten, Erik & Bird, Neil, 2007. "The importance of dry woodlands and forests in rural livelihoods and poverty alleviation in South Africa," Forest Policy and Economics, Elsevier, vol. 9(5), pages 558-577, January.
- Pierre–André Julien & Charles Ramangalahy, 2003. "Competitive Strategy and Performance of Exporting SMEs: An Empirical Investigation of the Impact of Their Export Information Search and Competencies," Entrepreneurship Theory and Practice, , vol. 27(3), pages 227-245, July.
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Keywords
strategic marketing planning; South African SMEs; better performing SMEs; lack of strategic planning know-how;All these keywords.
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