Strategic marketing practices and the performance of Chinese small and medium-sized enterprises (SMEs) in Taiwan
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DOI: 10.1080/08985620410001677862
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Cited by:
- Shahram Azad & Hamed Hemmati, 2013. "Marketing Status in SMEs, Industrial versus Consumer Companies," Acta Universitatis Danubius. OEconomica, Danubius University of Galati, issue 9(3), pages 37-48, June.
- Siu, Wai-sum, 2008. "Yuan and marketing: The perception of Chinese owner-managers," Journal of World Business, Elsevier, vol. 43(4), pages 449-462, October.
- Irfan Amir & Farrah Arif, 2007. "The State of Marketing in Leading MNC’s and their Local Competitors in Pakistan : Findings of a Baseline Survey," Microeconomics Working Papers 22244, East Asian Bureau of Economic Research.
- Man Zhang & Patriya Tansuhaj & James McCullough, 2009. "International entrepreneurial capability: The measurement and a comparison between born global firms and traditional exporters in China," Journal of International Entrepreneurship, Springer, vol. 7(4), pages 292-322, December.
- Guo, Liang & Wei, Yinghong Susan & Sharma, Ruchi & Rong, Ke, 2017. "Investigating e-business models’ value retention for start-ups: The moderating role of venture capital investment intensity," International Journal of Production Economics, Elsevier, vol. 186(C), pages 33-45.
- Hossein Hakimpoor Author_Email: hhossein3@live.utm.my & Dr. Huam Hon Tat & Assoc Prof. Dr. Khairil Anuar Arshad, 2011. "Strategic Marketing Planning (Smp) And Smes’ Performance: The Moderating Effects Of Structural Dimensions Of Marketing Networks," 2nd International Conference on Business and Economic Research (2nd ICBER 2011) Proceeding 2011-219, Conference Master Resources.
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