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Do perceived pioneering advantages lead to first-mover decisions?

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  • Song, Michael
  • Zhao, Y. Lisa
  • Di Benedetto, C. Anthony

Abstract

First-mover literature suggests several pioneering advantages and disadvantages. This study investigates how managerial perceptions of these pioneering advantages affect first-mover decisions by service provider managers. According to the literature on mental models, managers will make first-mover decisions based on their perceptions of pioneering advantages and disadvantages formed from their own personal beliefs; however, little research so far links these perceptions to how first-mover decisions are made. This study tests several hypotheses regarding how perceived pioneering advantages and disadvantages affect the likelihood of making a first-mover decision in selected service industries, using a dataset from 334 senior executives in service industries over a four year period. The empirical results suggest that mental model formation does affect the first-mover decision by service pioneering managers. The study concludes with a discussion of our theoretical contribution and managerial implications.

Suggested Citation

  • Song, Michael & Zhao, Y. Lisa & Di Benedetto, C. Anthony, 2013. "Do perceived pioneering advantages lead to first-mover decisions?," Journal of Business Research, Elsevier, vol. 66(8), pages 1143-1152.
    • Handle: RePEc:eee:jbrese:v:66:y:2013:i:8:p:1143-1152
    DOI: 10.1016/j.jbusres.2012.03.010
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    2. Liu, Hongfei & Meng-Lewis, Yue & Ibrahim, Fahad & Zhu, Xia, 2021. "Superfoods, super healthy: Myth or reality? Examining consumers’ repurchase and WOM intention regarding superfoods: A theory of consumption values perspective," Journal of Business Research, Elsevier, vol. 137(C), pages 69-88.
    3. Besharat, Ali & Langan, Ryan J. & Nguyen, Carlin A., 2016. "Fashionably late: Strategies for competing against a pioneer advantage," Journal of Business Research, Elsevier, vol. 69(2), pages 718-725.
    4. Haili Zhang & Michael Song, 2020. "Do First-Movers in Marketing Sustainable Products Enjoy Sustainable Advantages? A Seven-Country Comparative Study," Sustainability, MDPI, vol. 12(2), pages 1-14, January.
    5. Ruiz-Ortega, María J. & García-Villaverde, Pedro M. & Parra-Requena, Gloria, 2018. "How structural embeddedness leads to pioneering orientation," Technological Forecasting and Social Change, Elsevier, vol. 134(C), pages 186-198.
    6. Anna Cabigiosu & Diego Campagnolo, 2016. "The economic performance of innovations in a collaborative setting: the case of KIBS firms," Working Papers 22, Department of Management, Università Ca' Foscari Venezia.

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