The Impact of Sensory Marketing on the Development of Organisations in the Fashion Industry
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DOI: 10.35219/eai15840409253
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- Iglesias, Oriol & Markovic, Stefan & Rialp, Josep, 2019. "How does sensory brand experience influence brand equity? Considering the roles of customer satisfaction, customer affective commitment, and employee empathy," Journal of Business Research, Elsevier, vol. 96(C), pages 343-354.
- Nicoleta Cristache & Marian Nãstase & Radu Petrariu & Margareta Florescu, 2019. "Analysis of Congruency Effects of Corporate Responsibility Code Implementation on Corporate Sustainability in Bio-Economy," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 21(52), pages 536-536, August.
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Keywords
Sensory Marketing; brand experience; fashion industry;All these keywords.
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