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The Role of Organizational Culture in Promoting Sustainable Enterprise

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  • Constantin Ciprian IACOB

    (Valahia University of Targoviste, Romania)

Abstract

The organizational culture of an organization represents what we cannot measure or see, it is a complex system of common values agreed at the company level, a set of unwritten rules that guide employees every day. Organizational culture refers to the attitude, beliefs, myths, customs, traditions that exist in an organization and which are sometimes known by other market players too. The organizational culture of a company is born with the establishment of the company and starts from its shareholders or from the top management of the company. Entrepreneurial businesses are strongly influenced by their founders, even though, in the meantime, they develop and become global companies. The organizational culture oriented towards sustainability is a culture whose members share common beliefs about the importance of ensuring a balance between economic efficiency, social equity and social responsibility. Sustainable development imposes new performance standards for economic entities that go beyond the economic sphere, and these must be integrated in the entity development strategy, to ensure the sustainability of the activities carried out by harmonizing the economic, social and ecological objectives, and thus to achieve "sustainable" performances.

Suggested Citation

  • Constantin Ciprian IACOB, 2020. "The Role of Organizational Culture in Promoting Sustainable Enterprise," Economics and Applied Informatics, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, issue 1, pages 77-80.
    • Handle: RePEc:ddj:fseeai:y:2020:i:1:p:77-80
    DOI: https://doi.org/10.35219/eai1584040984
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    References listed on IDEAS

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