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Fundamental Paradigms for Corporate Reputation

Author

Listed:
  • Volkan YUNCU

    (Afyon Kocatepe University, Afyonkarahisar, Turkey)

  • Celil KOPARAL

    (Anadolu University, Eskişehir, Turkey)

Abstract

Thanks to the divergent theoretical approaches from institutional theory, signaling theory, stakeholder theory, social identity theory, game theory, economics theory, mass communication theory, social cognition theory, impression management theory and to transaction cost theory the term corporate reputation is regarded as a conflux for social sciences. The concept of corporate reputation is an interdisciplinary phenomenon and within the social sciences literature it is defined as a state of awareness, as an assessment or as an asset in which reputation functions as an intangible resource and economic asset. In this comprehensive survey, the notion of corporate reputation is addressed in the framework of three basic and most prominent theories - institutional theory, signalling theory, resource-based view- in order to avoid a theoretical confusion and elusiveness.

Suggested Citation

  • Volkan YUNCU & Celil KOPARAL, 2017. "Fundamental Paradigms for Corporate Reputation," Economics and Applied Informatics, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, issue 2, pages 60-65.
    • Handle: RePEc:ddj:fseeai:y:2017:i:2:p:60-65
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    References listed on IDEAS

    as
    1. Petter Gottschalk, 2011. "Corporate Social Responsibility, Governance and Corporate Reputation," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 8024.
    2. David L. Deephouse & Suzanne M. Carter, 2005. "An Examination of Differences Between Organizational Legitimacy and Organizational Reputation," Journal of Management Studies, Wiley Blackwell, vol. 42(2), pages 329-360, March.
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