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Моделиране На Потребителското Поведение На Пазара На Електроенергия

Author

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  • Никола Гущеров

    (Стопанска академия "Д.А.Ценов")

Abstract

Моделите на потребителско поведение позволяват визуалното представяне във вид на схема на изследвания обект и процесите, които той обхваща, както и измененията, които настъпват в тях при промяна в някои от променливите, влияещи на процеса. Целта на настоя-щата разработка е свързана с извеждането на съдържателен модел, описващ в детайли поведението на потребителите в процеса на за-купуване на стоката електроенергия. Обект на изследването е потребителят на електроенергия, а предмет са приложимите модели, описващи неговото поведение при консумация на стоката. Извършеният анализ показва, че за изпълнението на целта трябва да се отчитат в еднаква степен както емоционалните реакции, норми и социални фактори, така и основните икономически величини (цена, доходи и цена на стоките заместители).

Suggested Citation

  • Никола Гущеров, 2018. "Моделиране На Потребителското Поведение На Пазара На Електроенергия," Economics 21, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, issue 1 Year 20, pages 25-43.
    • Handle: RePEc:dat:econ21:y:2018:i:1:p:25-43
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    References listed on IDEAS

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    More about this item

    Keywords

    потребителско поведение; модел на поведение; потребление на електроенергия;
    All these keywords.

    JEL classification:

    • D11 - Microeconomics - - Household Behavior - - - Consumer Economics: Theory

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