Incorporating Multiple Goals into the Decision-Making Process: A Simulation Approach to Firm Growth Analysis

Although the importance of multiple goals in the decision-making process has been recognized for years by economists, economic analyses typically are based on the assumption of maximization or minimization of a single goal. Some firm growth analyses have considered two or more goals by maximizing one goal subject to constraints on the remaining goals. In other cases, utility functions that incorporate expected income and income variability have been estimated for individual farm operators. Although these approaches are an effort to incorporate more than one goal in the decision process, firm growth research in general has not been based on multiple-goal decision models.