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Staying in Touch through Extension: An Analysis of Farmers' Use of Alternative Extension Information Products

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  • Jones, Lauren E.
  • Diekmann, Florian
  • Batte, Marvin T.

Abstract

The U.S. farming industry is evolving quickly. It is therefore important that state Extension services be prepared to evolve as well. This study uses data collected in a 2007 survey of Ohio farmers to evaluate likelihood and frequency of use of various services offered by Extension as well as overall satisfaction with Extension services. Results indicate that tailoring of topics and communication methods to type of farm and/or farmer informational needs could improve the use of Extension resources. This implies that targeting of information products and methods may improve the performance of Extension education programs and customer satisfaction.

Suggested Citation

  • Jones, Lauren E. & Diekmann, Florian & Batte, Marvin T., 2010. "Staying in Touch through Extension: An Analysis of Farmers' Use of Alternative Extension Information Products," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 42(2), pages 229-246, May.
    • Handle: RePEc:cup:jagaec:v:42:y:2010:i:02:p:229-246_00
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    References listed on IDEAS

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    1. Ilvento, Thomas W., 1997. "Expanding The Role And Function Of The Cooperative Extension System In The University Setting," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 26(2), pages 1-13, October.
    2. Ilvento, Thomas W., 1997. "Expanding the Role and Function of the Cooperative Extension System in the University Setting," Agricultural and Resource Economics Review, Cambridge University Press, vol. 26(2), pages 153-165, October.
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    Cited by:

    1. Lohr, Luanne & Park, Timothy, 2012. "Demand for Private Marketing Expertise by Organic Farmers: A Quantile Analysis Based on Counts," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 44(2), pages 157-171, May.
    2. Para Jansuwan & Kerstin K. Zander, 2021. "Getting Young People to Farm: How Effective Is Thailand’s Young Smart Farmer Programme?," Sustainability, MDPI, vol. 13(21), pages 1-18, October.
    3. Kassem, Hazem S. & Alotaibi, Bader Alhafi & Muddassir, Muhammad & Herab, Ahmed, 2021. "Factors influencing farmers’ satisfaction with the quality of agricultural extension services," Evaluation and Program Planning, Elsevier, vol. 85(C).
    4. Viaggi, Davide & Imami, Drini & Zhllima, Edvin & Leonetti, Luciano, 2010. "Current challenges of Albanian extension services in the context of EU integration and global markets," 116th Seminar, October 27-30, 2010, Parma, Italy 95241, European Association of Agricultural Economists.

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