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Inteligencia empresarial y su rol en la generación de valor en los procesos de negocios

Author

Listed:
  • Zabaleta, Mercedes Elena Martínez

    (Universidad Cooperativa de Colombia)

  • Luna, Raúl Enrique Rodríguez

    (Universidad Cooperativa de Colombia)

Abstract

El presente artículo tiene como objetivo explorar la inteligencia empresarial y su rol en la generación de valor en los procesos de negocios; así, esta bibliometría recoge, sintetiza y analiza 104 artículos sobre una variedad de temas estrechamente relacionados con la Inteligencia Empresarial (BI, abreviatura tomada del inglés)y artículos publicados en el periodo 2009 a 2022, relacionados con el tema objeto. La metodología es de tipo cualitativo, para ello se utilizó la base de datos de Scopus. Algunos de los principales hallazgos sugieren que, existe una asociación entre inteligencia empresarial y la competitividad, además se encontró que es necesario ampliar los enfoques BI para mitigar lagunas de conocimiento en esta área del saber. Finalmente, se evidenció que BI proporciona un marco teórico y empírico para el desarrollo de una teoría consistente, así como una base para el logro de una estrategia empresarial competitiva de alto nivel. ***************************************************************************************************************************************************************************************** This article aims to explore business intelligence and its role in generating value in business processes; Thus, this bibliometrics collects, synthesizes and analyzes 104 articles on a variety of topics closely related to Business Intelligence (BI, abbreviation taken from English) and articles published in the period 2009 to 2022, related to the subject matter. The methodology is qualitative, for this the Scopus database was used. Some of the main findings suggest that there is an association between business intelligence and competitiveness, and it was also found that it is necessary to expand BI approaches to mitigate knowledge gaps in this area of knowledge. Finally, it was evidenced that BI provides a theoretical and empirical framework for the development of a consistent theory, as well as a basis for the achievement of a high-level competitive business strategy. ***************************************************************************************************************************************************************************************** Este artigo tem como objetivo explorar a inteligencia de negócios e seu papel na geracaode valor nos processos de negócios; Assim, esta bibliometria coleta, sintetiza e analisa 104 artigos sobre diversos temas intimamente relacionados ao Business Intelligence (BI, abreviacao retirada do ingles) e artigos publicados no período de 2009 a 2022,relacionados ao assunto em questao. A metodologia é qualitativa, para isso foi utilizada a base de dados Scopus. Alguns dos principais achados sugerem que existe uma associacao entre inteligencia de negócios e competitividade, e também foi constatado que é necessário expandir abordagens de BI para mitigar lacunas de conhecimento nesta área do conhecimento. Por fim, ficou evidenciado que o BI fornece um arcabouco teórico e empírico para o desenvolvimento de uma teoria consistente, bem como uma base para o alcance de uma estratégia empresarial competitiva de alto nível.

Suggested Citation

  • Zabaleta, Mercedes Elena Martínez & Luna, Raúl Enrique Rodríguez, 2023. "Inteligencia empresarial y su rol en la generación de valor en los procesos de negocios," Revista Tendencias, Universidad de Narino, vol. 24(1), pages 226-251, January.
    • Handle: RePEc:col:000520:020633
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    References listed on IDEAS

    as
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    4. Huber, Martin & Meier, Jonas & Wallimann, Hannes, 2022. "Business analytics meets artificial intelligence: Assessing the demand effects of discounts on Swiss train tickets," Transportation Research Part B: Methodological, Elsevier, vol. 163(C), pages 22-39.
    5. Kenneth Mashingaidze & Judy Backhouse, 2017. "The relationships between definitions of big data, business intelligence and business analytics: a literature review," International Journal of Business Information Systems, Inderscience Enterprises Ltd, vol. 26(4), pages 488-505.
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    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    administración de empresas; análisis de datos; inteligencia artificial; tecnología de la información; toma de decisiones; sistema experto;
    All these keywords.

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management
    • M20 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - General
    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General

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