IDEAS home Printed from https://ideas.repec.org/a/col/000461/011148.html
   My bibliography  Save this article

Diseno de un modelo de responsabilidad social empresarial en una empresa de consultoría a traves de la aplicación del mercadeo social

Author

Listed:
  • Lindsay Figueroa Geraldino
  • Silebis Aguirre Lasprilla
  • Maria Jimena Wilches Arango
  • María Victoria Rojas Escarria

Abstract

De acuerdo con el auge de la responsabilidad social como parte de las ventajas competitivas para desarrollarse como negocio, el presente artículo busca reflexionar y estudiar la importancia e incidencia de esta clave del éxito en los escenarios empresariales dedicados a la consultoría tomando como referencia una Multinacional dedicada a la ingeniería, consultoría e interventoría, cuya intención es convertir en elemento estratégico el concepto de responsabilidad Social. Se propone un modelo, sostenible a largo plazo, que crea una interrelación entre los stakeholders y el valor social, económico, ambiental, y operacional desarrollado en la Industria como criterio para el mejoramiento del clima organizacional, el incremento del valor de la empresa, el mejoramiento en la comunicación interna y externa y la confiabilidad y respaldo de los mercados financieros e inversionistas. A partir de éste, se define una estructura de mercadeo social que permite consolidar el compromiso ético y moral desarrollado en cada pilar del negocio. ****** According to the rise of social responsibility as a part of the competitive advantages to develop in a business, this paper seeks to think over and consider the importance and impact of this success key in business scenaries of consulting with reference to an engineering, consulting and auditing multinational, intended to become the concept of social responsibility in a strategic element. This paper proposes a long term sustainable model, that creates a relationship between the stakeholders and the social, economic, environmental, and operational developed in services business as a view for the improvement of organizational climate, the employee satisfaction, the internal and external communication, to increase the value of the company and the reliability of the financial markets and investors. Therefore, it defines a social marketing structure that allows companies to consolidate the ethical and moral commitment in each pillar of the business.

Suggested Citation

  • Lindsay Figueroa Geraldino & Silebis Aguirre Lasprilla & Maria Jimena Wilches Arango & María Victoria Rojas Escarria, 2012. "Diseno de un modelo de responsabilidad social empresarial en una empresa de consultoría a traves de la aplicación del mercadeo social," Dimensión Empresarial, Universidad Autónoma del Caribe, December.
    • Handle: RePEc:col:000461:011148
    as

    Download full text from publisher

    File URL: http://www.uac.edu.co/images/stories/publicaciones/revistas_cientificas/dimension-empresarial/volumen-10-no-2/articulo04.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Elaine Sternberg, 1997. "The Defects of Stakeholder Theory," Corporate Governance: An International Review, Wiley Blackwell, vol. 5(1), pages 3-10, January.
    2. Preston, Lee E. & Sapienza, Harry J., 1990. "Stakeholder management and corporate performance," Journal of Behavioral Economics, Elsevier, vol. 19(4), pages 361-375.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Satyajit Majumdar & Gordhan K. Saini, 2016. "CSR in India: Critical Review and Exploring Entrepreneurial Opportunities," Journal of Entrepreneurship and Innovation in Emerging Economies, Entrepreneurship Development Institute of India, vol. 2(1), pages 56-79, January.
    2. Bazin, Damien, 2009. "What exactly is corporate responsibility towards nature?: Ecological responsibility or management of nature?: A pluri-disciplinary standpoint," Ecological Economics, Elsevier, vol. 68(3), pages 634-642, January.
    3. Nicola Raimo & Filippo Vitolla & Valentina Minutiello & Arcangelo Marrone & Patrizia Tettamanzi, 2022. "Readability of integrated reports: Evidence from worldwide adopters," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 29(3), pages 524-534, May.
    4. Samantha Miles, 2017. "Stakeholder Theory Classification: A Theoretical and Empirical Evaluation of Definitions," Journal of Business Ethics, Springer, vol. 142(3), pages 437-459, May.
    5. Lisa Herzog, 2017. "No Company is an Island. Sector-Related Responsibilities as Elements of Corporate Social Responsibility," Journal of Business Ethics, Springer, vol. 146(1), pages 135-148, November.
    6. James Hine & Lutz Preuss, 2009. "“Society is Out There, Organisation is in Here”: On the Perceptions of Corporate Social Responsibility Held by Different Managerial Groups," Journal of Business Ethics, Springer, vol. 88(2), pages 381-393, August.
    7. Franck Aggeri & Aurélien Acquier, 2005. "La théorie des stakeholders permet-elle de rendre compte des pratiques d'entreprise en matière de RSE ?," Post-Print halshs-00645708, HAL.
    8. Charles T. Crespy & Van V. Miller, 2011. "Sustainability reporting: A comparative study of NGOs and MNCs," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 18(5), pages 275-284, September.
    9. Jun Xie & Wataru Nozawa & Michiyuki Yagi & Hidemichi Fujii & Shunsuke Managi, 2019. "Do environmental, social, and governance activities improve corporate financial performance?," Business Strategy and the Environment, Wiley Blackwell, vol. 28(2), pages 286-300, February.
    10. Viktor Vanberg, 2007. "Corporate social responsibility and the ‘game of catallaxy’: the perspective of constitutional economics," Constitutional Political Economy, Springer, vol. 18(3), pages 199-222, September.
    11. Jose-Luis Godos-Díez & Roberto Fernández-Gago & Laura Cabeza-García, 2015. "Business Education and Idealism as Determinants of Stakeholder Orientation," Journal of Business Ethics, Springer, vol. 131(2), pages 439-452, October.
    12. ATM Adnan & Nisar Ahmed, 2019. "The Transformation Of The Corporate Governance Model: A Literature Review," Copernican Journal of Finance & Accounting, Uniwersytet Mikolaja Kopernika, vol. 8(3), pages 7-47.
    13. Margaret Lindorff & Elizabeth Prior Jonson & Linda McGuire, 2012. "Strategic Corporate Social Responsibility in Controversial Industry Sectors: The Social Value of Harm Minimisation," Journal of Business Ethics, Springer, vol. 110(4), pages 457-467, November.
    14. Robert Strand, 2015. "Scandinavian Stakeholder Thinking: Seminal Offerings from the Late Juha Näsi," Journal of Business Ethics, Springer, vol. 127(1), pages 89-105, March.
    15. Thomas Kimeli Cheruiyot & Daniel Kipkirong Tarus, 2015. "Modeling Employee Social Responsibility as an Antecedent to Competitiveness Outcomes," SAGE Open, , vol. 5(1), pages 21582440145, February.
    16. Jeffrey S. Harrison & Joyce van der Laan Smith, 2015. "Responsible Accounting for Stakeholders," Journal of Management Studies, Wiley Blackwell, vol. 52(7), pages 935-960, November.
    17. Parvez Ahmed & Sudhir Nanda & Oliver Schnusenberg, 2010. "Can firms do well while doing good?," Applied Financial Economics, Taylor & Francis Journals, vol. 20(11), pages 845-860.
    18. Stefan Olander, 2007. "Stakeholder impact analysis in construction project management," Construction Management and Economics, Taylor & Francis Journals, vol. 25(3), pages 277-287.
    19. Yafet Yosafet Wilben Rissy, 2021. "The stakeholder model: its relevance, concept, and application in the Indonesian banking sector," Journal of Banking Regulation, Palgrave Macmillan, vol. 22(3), pages 219-231, September.
    20. repec:mth:ijafr8:v:8:y:2018:i:3:p:1-28 is not listed on IDEAS
    21. Carvalho, Cláudia & Brito, Carlos, 2009. "Innovative Public Service Delivery: How to assess the new relationship between public agencies and society?," Working Papers 8/2009, Universidade Portucalense, Centro de Investigação em Gestão e Economia (CIGE).

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:col:000461:011148. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Administrador (email available below). General contact details of provider: https://edirc.repec.org/data/fecarco.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.