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Análisis de las decisiones estratégicas: caso UNE EPM Telecomunicaciones

Author

Listed:
  • Alicia Millán Villanueva Millán Villanueva
  • Iván Alonso Montoya Restrepo
  • Luz Alexandra Montoya Restrepo

Abstract

Resumen El objetivo de este artículo es identificar la presencia de ciertos patrones en la formación de la estrategia de la empresa UNE EPM Telecomunicaciones, que han influido en la toma de decisiones. Los referentes teóricos son básicamente tres: Ansoff, Porter y Mintzberg. El análisis se centra en una serie de comparaciones y coincidencias entre la teoría y los hallazgos encontrados, en lo que respecta a comportamientos, resultados y decisiones de la companía, de donde se logra vislumbrar la estrategia adoptada.

Suggested Citation

  • Alicia Millán Villanueva Millán Villanueva & Iván Alonso Montoya Restrepo & Luz Alexandra Montoya Restrepo, 2015. "Análisis de las decisiones estratégicas: caso UNE EPM Telecomunicaciones," Revista Facultad de Ciencias Económicas, Universidad Militar Nueva Granada, vol. 0(1), pages 267-287, June.
    • Handle: RePEc:col:000180:014130
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    References listed on IDEAS

    as
    1. Henry Mintzberg, 1990. "The design school: Reconsidering the basic premises of strategic management," Strategic Management Journal, Wiley Blackwell, vol. 11(3), pages 171-195, March.
    2. Henry Mintzberg, 1978. "Patterns in Strategy Formation," Management Science, INFORMS, vol. 24(9), pages 934-948, May.
    3. Alain Charles Martinet, 2010. "Strategic planning, strategic management, strategic foresight: the seminal work of H. Igor Ansoff," Post-Print halshs-00939061, HAL.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Formación de la estrategia; Toma de decisiones; Patrones; Flujo de decisiones.;
    All these keywords.

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • M19 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Other

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