IDEAS home Printed from https://ideas.repec.org/a/col/000129/020572.html
   My bibliography  Save this article

Factores que influyen en la intención de compra física y en línea de adultos mayores en supermercados

Author

Listed:
  • Sadoth Giraldo Acosta
  • Judith Cavazos Arroyo
  • Yésica Mayett Moreno
  • Cecilia Isabel Calderón Valencia

Abstract

Esta investigación buscó establecer las relaciones estructurales entre los riesgos percibidos con la recomendación personal y electrónica del voz a voz, su impacto en la credibilidad de la marca y la intención de compra física y en línea de los adultos mayores en los supermercados de Bogotá, Colombia. Participaron 501 adultos mayores y los datos se analizaron mediante un modelo de ecuaciones estructurales de mínimos cuadrados parciales. Se demostró la existencia de altos riesgos percibidos tanto en las compras físicas como en las compras en línea. Estos riesgos influyen en el voz a voz personal y electrónico; además, impactan en la credibilidad de la marca, lo que repercute en la intención de compra física y en línea. Se sugieren acciones estratégicas para atender a esta población.

Suggested Citation

  • Sadoth Giraldo Acosta & Judith Cavazos Arroyo & Yésica Mayett Moreno & Cecilia Isabel Calderón Valencia, 2022. "Factores que influyen en la intención de compra física y en línea de adultos mayores en supermercados," Estudios Gerenciales, Universidad Icesi, vol. 38(165), pages 479-492, November.
    • Handle: RePEc:col:000129:020572
    DOI: 10.18046/j.estger.2022.165.5261
    as

    Download full text from publisher

    File URL: https://doi.org/10.18046/j.estger.2022.165.5261
    Download Restriction: no
    File URL: https://libkey.io/10.18046/j.estger.2022.165.5261?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Bougoure, Ursula Sigrid & Russell-Bennett, Rebekah & Fazal-E-Hasan, Syed & Mortimer, Gary, 2016. "The impact of service failure on brand credibility," Journal of Retailing and Consumer Services, Elsevier, vol. 31(C), pages 62-71.
    2. Molinillo, Sebastian & Japutra, Arnold & Ekinci, Yuksel, 2022. "Building brand credibility: The role of involvement, identification, reputation and attachment," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
    3. Dilwar Hussain & Penny Ross & Peter Bednar, 2018. "The Perception of the Benefits and Drawbacks of Internet Usage by the Elderly People," Lecture Notes in Information Systems and Organization, in: Cecilia Rossignoli & Francesco Virili & Stefano Za (ed.), Digital Technology and Organizational Change, pages 199-212, Springer.
    4. Dowling, Grahame R & Staelin, Richard, 1994. "A Model of Perceived Risk and Intended Risk-Handling Activity," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 21(1), pages 119-134, June.
    5. Nguyen Xuan Tho & Min-Tsai Lai & Huey Yan, 2017. "The Effect of Perceived Risk on Repurchase Intention and Word – of – Mouth in the Mobile Telecommunication Market: A Case Study from Vietnam," International Business Research, Canadian Center of Science and Education, vol. 10(3), pages 8-19, March.
    6. Ratriyana, Ina Nur, 2021. "The intertwining of traditional and electronic word-of-mouth in building the credibility of local fashion brands," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 8(4), pages 365-375, April.
    7. Filieri, Raffaele, 2015. "What makes online reviews helpful? A diagnosticity-adoption framework to explain informational and normative influences in e-WOM," Journal of Business Research, Elsevier, vol. 68(6), pages 1261-1270.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Shen, George Chung-Chi, 2015. "Users' adoption of mobile applications: Product type and message framing's moderating effect," Journal of Business Research, Elsevier, vol. 68(11), pages 2317-2321.
    2. Yucheng Zhang & Zhiling Wang & Lin Xiao & Lijun Wang & Pei Huang, 2023. "Discovering the evolution of online reviews: A bibliometric review," Electronic Markets, Springer;IIM University of St. Gallen, vol. 33(1), pages 1-22, December.
    3. Kang, Min Jung & Park, Heejun, 2011. "Impact of experience on government policy toward acceptance of hydrogen fuel cell vehicles in Korea," Energy Policy, Elsevier, vol. 39(6), pages 3465-3475, June.
    4. Book, Laura A. & Tanford, Sarah & Chang, Wen, 2018. "Customer reviews are not always informative: The impact of effortful versus heuristic processing," Journal of Retailing and Consumer Services, Elsevier, vol. 41(C), pages 272-280.
    5. Yadav, Manjit S. & de Valck, Kristine & Hennig-Thurau, Thorsten & Hoffman, Donna L. & Spann, Martin, 2013. "Social Commerce: A Contingency Framework for Assessing Marketing Potential," Journal of Interactive Marketing, Elsevier, vol. 27(4), pages 311-323.
    6. Meents, S. & Verhagen, T. & Vlaar, P.W.L., 2011. "How sellers can stimulate purchasing in electronic marketplaces: Using information as a risk reduction signal," Serie Research Memoranda 0014, VU University Amsterdam, Faculty of Economics, Business Administration and Econometrics.
    7. Dutta, Sujay & Pullig, Chris, 2011. "Effectiveness of corporate responses to brand crises: The role of crisis type and response strategies," Journal of Business Research, Elsevier, vol. 64(12), pages 1281-1287.
    8. Muhammad Rizwan & Hamna Sultan & Sadia Parveen & Shumaila Nawaz & Samreen Sattar & Maryam Sana, 2013. "Determinants of Online Shopping and Moderating Role of Innovativeness and Perceived Risk," Asian Journal of Empirical Research, Asian Economic and Social Society, vol. 3(2), pages 142-159, February.
    9. Bag, Sujoy & Tiwari, Manoj Kumar & Chan, Felix T.S., 2019. "Predicting the consumer's purchase intention of durable goods: An attribute-level analysis," Journal of Business Research, Elsevier, vol. 94(C), pages 408-419.
    10. Jesús J. Cambra‐Fierro & J. Alfredo Flores‐Hernández & Lourdes Pérez & Guadalupe Valera‐Blanes, 2020. "CSR and branding in emerging economies: The effect of incomes and education," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(6), pages 2765-2776, November.
    11. repec:zna:indecs:v:19:y:2021:i:4:p:420-436 is not listed on IDEAS
    12. Shapiro, Stephen L. & Reams, Lamar & So, Kevin Kam Fung, 2019. "Is it worth the price? The role of perceived financial risk, identification, and perceived value in purchasing pay-per-view broadcasts of combat sports," Sport Management Review, Elsevier, vol. 22(2), pages 235-246.
    13. Dubey, Subodh & Sharma, Ishant & Mishra, Sabyasachee & Cats, Oded & Bansal, Prateek, 2022. "A General Framework to Forecast the Adoption of Novel Products: A Case of Autonomous Vehicles," Transportation Research Part B: Methodological, Elsevier, vol. 165(C), pages 63-95.
    14. Azer, Jaylan & Anker, Thomas & Taheri, Babak & Tinsley, Ross, 2023. "Consumer-Driven racial stigmatization: The moderating role of race in online consumer-to-consumer reviews," Journal of Business Research, Elsevier, vol. 157(C).
    15. Cabrera-Sánchez, Juan-Pedro & Villarejo-Ramos, à ngel F., 2020. "Acceptance and use of big data techniques in services companies," Journal of Retailing and Consumer Services, Elsevier, vol. 52(C).
    16. Niklas Bondesson, 2012. "Brand Image Antecedents of Loyalty and Price Premium in Business Markets," Business and Management Research, Business and Management Research, Sciedu Press, vol. 1(1), pages 32-47, March.
    17. Rather, Raouf Ahmad & Raisinghani, Manju & Gligor, David & Parrey, Shakir Hussain & Russo, Ivan & Bozkurt, Sıddık, 2023. "Examining tourist citizenship behaviors through affective, cognitive, behavioral engagement and reputation: Symmetrical and asymmetrical approaches," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
    18. Bhukya, Ramulu & Paul, Justin, 2023. "Social influence research in consumer behavior: What we learned and what we need to learn? – A hybrid systematic literature review," Journal of Business Research, Elsevier, vol. 162(C).
    19. Saridakis, George & Benson, Vladlena & Ezingeard, Jean-Noel & Tennakoon, Hemamali, 2016. "Individual information security, user behaviour and cyber victimisation: An empirical study of social networking users," Technological Forecasting and Social Change, Elsevier, vol. 102(C), pages 320-330.
    20. Corene Matyas & Sivaramakrishnan Srinivasan & Ignatius Cahyanto & Brijesh Thapa & Lori Pennington-Gray & Jorge Villegas, 2011. "Risk perception and evacuation decisions of Florida tourists under hurricane threats: a stated preference analysis," Natural Hazards: Journal of the International Society for the Prevention and Mitigation of Natural Hazards, Springer;International Society for the Prevention and Mitigation of Natural Hazards, vol. 59(2), pages 871-890, November.
    21. Kanishka Gupta & Abdul Wajid & Dolly Gaur, 2024. "Determinants of continuous intention to use FinTech services: the moderating role of COVID-19," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 29(2), pages 536-552, June.

    More about this item

    Keywords

    intención de compra; recomendación voz a voz; credibilidad de marca; riesgos percibidos; adultos mayores.;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • J14 - Labor and Demographic Economics - - Demographic Economics - - - Economics of the Elderly; Economics of the Handicapped; Non-Labor Market Discrimination

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:col:000129:020572. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Coordinador ICESI (email available below). General contact details of provider: https://edirc.repec.org/data/fciceco.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.