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The Dynamics of Issue Attention in Online Communication on Climate Change

Author

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  • Ines Lörcher

    (Institute for Journalism and Communication Studies, University of Hamburg, Germany)

  • Irene Neverla

    (Institute for Journalism and Communication Studies, University of Hamburg, Germany)

Abstract

Issues and their sub-topics in the public agenda follow certain dynamics of attention. This has been studied for “offline” media, but barely for online communication. Furthermore, the enormous spectrum of online communication has not been taken into account. This study investigates whether specific dynamics of attention on issues and sub-topics can be found in different online public arenas. We expect to identify differences across various arenas as a result of their specific stakeholders and constellations of stakeholders, as well as different trigger events. To examine these assumptions, we shed light on the online climate change discourse in Germany by undertaking a quantitative content analysis via manual and automated coding methods of journalistic articles and their reader comments, scientific expert blogs, discussion forums and social media at the time of the release of the 5th IPCC report and COP19, both in 2013 (n = 14.582). Our results show online public arena-specific dynamics of issue attention and sub-topics. In journalistic media, we find more continuous issue attention, compared to a public arena where everyone can communicate. Furthermore, we find event-specific dynamics of issue attention and sub-topics: COP19 received intensive and continuous attention and triggered more variation in the sub-topics than the release of the IPCC report.

Suggested Citation

  • Ines Lörcher & Irene Neverla, 2015. "The Dynamics of Issue Attention in Online Communication on Climate Change," Media and Communication, Cogitatio Press, vol. 3(1), pages 17-33.
    • Handle: RePEc:cog:meanco:v:3:y:2015:i:1:p:17-33
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    References listed on IDEAS

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    1. Friedman, Jerome H. & Hastie, Trevor & Tibshirani, Rob, 2010. "Regularization Paths for Generalized Linear Models via Coordinate Descent," Journal of Statistical Software, Foundation for Open Access Statistics, vol. 33(i01).
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    1. Müller, Henrik & Schmidt, Tobias & Rieger, Jonas & Hornig, Nico & Hufnagel, Lena Marie, 2023. "The inflation attention cycle: Updating the Inflation Perception Indicator (IPI) up to February 2023. A research note," DoCMA Working Papers 13, TU Dortmund University, Dortmund Center for Data-based Media Analysis (DoCMA).
    2. Saffron O’Neill, 2020. "More than meets the eye: a longitudinal analysis of climate change imagery in the print media," Climatic Change, Springer, vol. 163(1), pages 9-26, November.
    3. Anna Dóra Sæþórsdóttir & C. Michael Hall & Margrét Wendt, 2020. "Overtourism in Iceland: Fantasy or Reality?," Sustainability, MDPI, vol. 12(18), pages 1-25, September.
    4. Hendrik Meyer & Amelia Katelin Peach & Lars Guenther & Hadas Emma Kedar & Michael Brüggemann, 2023. "Between Calls for Action and Narratives of Denial: Climate Change Attention Structures on Twitter," Media and Communication, Cogitatio Press, vol. 11(1), pages 278-292.
    5. A. E. Opperhuizen & K. Schouten, 2021. "Dynamics and tipping point of issue attention in newspapers: quantitative and qualitative content analysis at sentence level in a longitudinal study using supervised machine learning and big data," Quality & Quantity: International Journal of Methodology, Springer, vol. 55(1), pages 19-37, February.

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