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The Map Of Corporate Social Responsibility Activity Of Cluj–Napoca City

Author

Listed:
  • Veronica Ioana ILIEȘ

    (Babeș - Bolyai University, Cluj-Napoca)

Abstract

The concept of corporate social responsibility (CSR) is today one of the most discussed both by literature and business leaders. The reason is that CSR is a good business opportunity and innovation and a research and study field quite new but relevant. In the dynamic economy of the world, corporate social responsibility has the ability to bring “win-win” results both for companies and the communities in which they operate. In Romania, corporate social responsibility is a growing process, attracting the attention of both researchers and companies. This study’s intention is to make a contribution to the literature and practice of CSR, highlighting the companies that have corporate social responsibility activities in Cluj-Napoca city. The study’s main research method is the content analysis of the national CSR map made by the www.crsmedia.ro (online portal - a platform exclusively dedicated to CSR trends and activity in Romania), focusing on Cluj-Napoca city.

Suggested Citation

  • Veronica Ioana ILIEȘ, 2017. "The Map Of Corporate Social Responsibility Activity Of Cluj–Napoca City," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 13, pages 127-134, May.
    • Handle: RePEc:cmj:seapas:y:2017:i:13:p:127-134
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    References listed on IDEAS

    as
    1. Brian Jones & Ryan Bowd & Ralph Tench, 2009. "Corporate irresponsibility and corporate social responsibility: competing realities," Social Responsibility Journal, Emerald Group Publishing Limited, vol. 5(3), pages 300-310, July.
    2. Carroll, Archie B., 1991. "The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholders," Business Horizons, Elsevier, vol. 34(4), pages 39-48.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Corporate social responsibility; Companies; Social implication; CSR Map; Cluj-Napoca;
    All these keywords.

    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility

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