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Promoting Traditional Food Products As Healthy Diet Products

Author

Listed:
  • Mihaela Teodora TARCZA

    (University of Oradea)

  • Marcela Sefora (SANA) NEMTEANU

    (Babes Bolyai University)

Abstract

The aim of this paper is to propose a brief introspection in the literature review in an attempt to highlight the peculiarities of traditional foodstuffs that enable them to be promoted as the primary food for a healthy diet. The trend of healthy eating is gaining ground not only for experts and researchers, but also for consumers on a daily basis. Traditional foodstuffs are brought back into the consumers’ attention in a market full of highly-processed foodstuffs. Marketing specialists noticed the link between the two concepts and they elaborated promotional strategies for traditional foodstuffs, having the ‘healthy diet’ as insight. Throughout the paper we will present theoretical considerations such as the concept of ‘traditional food product’, ‘promotion’, and ‘healthy diet’ from a marketing perspective followed by several examples of traditional food products perceived as healthy, and lastly, we will highlight the benefits of promoting a healthy diet by consuming traditional food products.

Suggested Citation

  • Mihaela Teodora TARCZA & Marcela Sefora (SANA) NEMTEANU, 2015. "Promoting Traditional Food Products As Healthy Diet Products," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 9, pages 29-36, December.
    • Handle: RePEc:cmj:seapas:y:2015:i:9:p:29-36
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    References listed on IDEAS

    as
    1. Greenwald, Anthony G & Leavitt, Clark, 1984. "Audience Involvement in Advertising: Four Levels," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 11(1), pages 581-592, June.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Traditional Food Products; Promotional Strategies; Advertising Arousal; Healthy Diet; Romania;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
    • Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness

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