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What inhibits the mere-exposure effect: Recollection or familiarity?

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  • Ye, Gewei
  • van Raaij, W. Fred

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  • Ye, Gewei & van Raaij, W. Fred, 1997. "What inhibits the mere-exposure effect: Recollection or familiarity?," Journal of Economic Psychology, Elsevier, vol. 18(6), pages 629-648, November.
    • Handle: RePEc:eee:joepsy:v:18:y:1997:i:6:p:629-648
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    References listed on IDEAS

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    1. Obermiller, Carl, 1985. "Varieties of Mere Exposure: The Effects of Processing Style and Repetition on Affective Response," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 12(1), pages 17-30, June.
    2. Greenwald, Anthony G & Leavitt, Clark, 1984. "Audience Involvement in Advertising: Four Levels," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 11(1), pages 581-592, June.
    3. Janiszewski, Chris, 1993. "Preattentive Mere Exposure Effects," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 20(3), pages 376-392, December.
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